FRAMINGHAM, Mass.--(BUSINESS WIRE)--Virgin HealthMiles, Inc., the market leader in the rapidly growing corporate wellness category, today announced that it is the first provider of corporate wellness programs to integrate with MyFitnessPal, the world’s leading, free health and fitness system. The partnership will enable HealthMiles users to automatically integrate entries from MyFitnessPal into their Virgin HealthMiles accounts to track progress, challenge and support friends, and earn rewards.
MyFitnessPal encourages ongoing participation and engagement through its intuitive user interface and database of over 3 million foods. When integrated into the Virgin HealthMiles platform, the data will flow automatically between the two to show caloric balance each day along with a combined caloric and activity dashboard. HealthMiles users can also integrate data from other popular health apps and devices including RunKeeper, Polar and Fitbit to provide a one-stop shop for health and activity data.
“Our partnership with MyFitnessPal is one in a series that will extend the Virgin HealthMiles employee engagement platform and help employers create healthy cultures that support their employees’ total quality of life,” said Chris Boyce, Virgin HealthMiles CEO. “We’re excited to partner with MyFitnessPal, the most popular diet and nutrition tracking app in the world. By creating easy integration for our users, we’re extending the value of both platforms.”
Calorie tracking via online tools or mobile apps has been shown to double weight loss program success. The integration between MyFitnessPal and Virgin HealthMiles means users will earn points and incentives for nutrition tracking, motivating even more users toward sustainable healthy habits.
“Through our partnership with Virgin HealthMiles, our joint members will be able to leverage their healthy lifestyle to earn additional rewards,” said Mike Lee, co-founder of MyFitnessPal. “We’re excited to be able to offer our members even more incentives to achieve their personal health and fitness goals.”
In addition to information sharing and a combined caloric and activity view, the integration will also include weight goal tracking, a nutrition breakdown view, integrated rewards and games as well as industry-first integrated reporting and metrics.
The integration will be available to current and prospective Virgin HealthMiles clients in an upcoming product release. For more information visit: http://virginhealthmiles.com.
ABOUT MY FITNESSPAL
MyFitnessPal makes good health attainable and sustainable for everyone. Powered by more than 30 million people, MyFitnessPal is the leading free resource to take charge of daily health. Partnering with top brands—including Withings, Runtastic, Fitbit, and Endomondo—and featuring a database with over 3 million foods, MyFitnessPal provides real-time nutrition and fitness tracking, insights and community support. MyFitnessPal’s free and easy to use technology works seamlessly across Android, iOS, Blackberry, Kindle and Windows apps, in addition to the web. MyFitnessPal is headquartered in San Francisco, Calif. For more information, visit http://www.myfitnesspal.com/.
ABOUT VIRGIN HEALTHMILES
Virgin HealthMiles, part of Sir Richard Branson’s famed Virgin Group, is the industry’s top performing health engagement platform. We help employers encourage their employees to adopt healthier lifestyles and create great places to work. Using the latest in social, gaming, and rewards technologies, Virgin HealthMiles gets more people to change their behavior in meaningful ways for longer periods of time than any other company. More than 200 industry leaders representing 1,000,000+ employees have selected Virgin HealthMiles’ award-winning programs for their workplace. True to our Virgin roots, we don’t just play the game. We change it for good. Learn more at www.virginhealthmiles.com.
