ROSWELL, Ga.--(BUSINESS WIRE)--MyDealerLot (MDL) suite of Customer Service and Support solutions has been selected by Lexus for implementation in its U.S. dealerships. Under the new program, MDL’s fully integrated Radio Frequency Identification (RFID) service and sales solutions will be offered to Lexus dealers, enabling them to provide highly personalized service and support to their guests from the beginning to the end of the service and sales process.
The program is designed to provide service excellence through automated guest recognition, process improvement, and numerous enhanced services to Lexus guests. In addition, the technology will be used to bridge sales and service operations so that the dealership team can ‘keep a Lexus customer for life’. Information about the program can be obtained through MDL’s updated Lexus microsite at www.mydealerlot.com/lexus.
“If you are a manufacturer or dealership that truly has customer service as a top priority and seeks to create a Ritz-Carlton type of environment for guests, then MDL is the clear solution to make this happen. MDL technology integrates with many existing dealership processes and systems to further reduce costs and improve process efficiencies, making it a natural choice for any dealership looking to take their operations to the next level. In addition, MDL is the country’s only company with a singular focus on RFID technologies serving the retail dealership market with many of the top U.S. dealerships counted as long-term MDL clients,” said George Cresto, Founder & CEO of MyDealerLot.
“Providing truly personalized and memorable service has always been a Lexus priority,” said Don Fordiani, National Field and Dealer Operations Manager for Lexus. “MDL provides real world tested technologies that allow our dealers to implement a new way to interact with our customers both in sales and service.”
“Being selected by Lexus (the top manufacturer when it comes to customer satisfaction by J.D. Powers and Associates®) for their nationwide service excellence initiative is a powerful validation that MDL’s technology represents the future of customer service excellence and lifetime relationship building. MDL’s powerful suite of SaaS products combined with dedicated dealership staff helps meet and exceed the demands of premium customers demanding premium experiences,” said George Cresto, Founder & CEO of MDL.
About MyDealerLot
MyDealerLot provides process improvement, cost reduction and improved customer experience through Automated Customer Recognition & Messaging Systems using RFID technologies to the best known dealerships in the United States. MyDealerLot’s Dispatch Master and Zonal Tracking technology provides vehicle dispatching tools and automated zonal location tracking for complete cycle time measurement from start to finish of a customer’s service visit.
MyDealerLot systems enable dealers to provide a 5 star level of service and support, while instantly connecting dealership sales staff to service clients to foster enhanced long-term relationships, leading to repeat customers on both the sales and service sides of the business.
Visit www.mydealerlot.com or call 1-888-MDL-RFID (1-888-635-7343) for more information.
About Lexus
Since its debut in 1989, Lexus has earned a reputation for high-quality products and exemplary customer service from its 232 dealers. Lexus is the luxury hybrid leader, offering five hybrids that provide the best in innovative technology and first-class luxury. When it began, Lexus offered two models of vehicles. Now, more than 20 years later, Lexus offers variations of 10 vehicles, from the sporty CT 200h hybrid to the V10 supercar, the LFA.
