DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/l6r76w/global_feminine) has announced the addition of the "Global Feminine Hygiene Products Market 2012-2016" report to their offering.
One of the key factors contributing to this market growth is the increase in product innovation. The Global Feminine Hygiene Products market has also been witnessing an increase in advertising and marketing strategies to keep the products in the customer's mind for a longer time. However, intense competition among vendors could pose a challenge to the growth of this market.
Key vendors dominating this market space include Proctor & Gamble Co. (P&G), Kimberly-Clark Corp., Johnson & Johnson, and Svenska Cellulosa Aktiebolaget (SCA)
Commenting on the report, an analyst from TechNavio's Healthcare team said: ''There is intense competition in the market because of the presence of many vendors. The vendors are trying to promote their products in unique ways. They push their products in the market as much as they can to attain a higher market share. Moreover, vendors wish to remind consumers about their products on a regular basis with the help of advertising and commercialization. Therefore, they spend a large amount on marketing strategies. This trend is expected to increase in the future, and it is expected to have a strong impact on the market during the forecast period.''
According to the report, one of the major drivers is the increase in product innovations. This has led to the launch of technologically-advanced products.
Further, the report states that one of the most important challenges is the intense competition among the vendors, which reduces their profit margins.
For more information visit http://www.researchandmarkets.com/research/l6r76w/global_feminine
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