CHICAGO--(BUSINESS WIRE)--Ifbyphone, the leading provider of voice-based marketing automation software, today released “The Definitive Guide to Voice-Based Marketing Automation.” This new eBook explains what voice-based marketing automation (VBMA) is and why so many businesses are implementing it. The guide also offers expert tips for how marketers, salespeople, and support professionals can apply VBMA technology to generate and track leads, close business faster, and provide better customer service.
Voice-based marketing automation is the technology that enables businesses to manage, measure, and automate sales and support calls to generate revenue, improve efficiency, and cut costs. It helps connect and align marketing, sales, and customer support teams so they not only work better, but also work better together.
“The phone plays such a vital role in how businesses today engage with and nurture leads, generate new and repeat business, and support customers,” said Irv Shapiro, CEO of Ifbyphone. “That’s why it’s alarming to see companies that rely so heavily on the phone fail to leverage technology to maximize its value. We published this guide to show businesses how to accelerate growth by understanding, controlling, and scaling the benefits they receive from phone conversations.”
This comprehensive resource also explains how the popularity of traditional marketing automation and the emergence of the cloud-based software model and mobile marketing have all come together to cement the value of voice-based marketing automation for businesses.
“The Definitive Guide to Voice-Based Marketing Automation” can be downloaded for free at the Ifbyphone website.
About Ifbyphone
Ifbyphone, the leader in voice-based marketing automation (VBMA), manages, measures and automates voice conversations for businesses and organizations. Ifbyphone’s VBMA solutions capture and manage phone leads and information that often slip through the cracks of traditional marketing automation and CRM software solutions.
The Ifbyphone product suite is a set of software-as-a-service applications including ad tracking, lead distribution, hosted IVR (interactive voice response) and voice broadcasting. Organizations of all sizes and across multiple industries use Ifbyphone, including direct response, health care, real estate, home services and lead generation. For more information, visit www.ifbyphone.com.
Ifbyphone and the Ifbyphone logo are trademarks of Ifbyphone, Inc. All other trademarks are the property of their respective owners.
