WEST HOLLYWOOD, Calif.--(BUSINESS WIRE)--Signature Card Services (www.signaturecard.com), the industry-leading payment processing services provider, is the launch partner for Tranzlogic (www.tranzlogic.com). Merchant clients of Signature Card Services will now have access to Tranzlogic’s proprietary process, which provides actionable customer intelligence derived from their credit card transaction data. The partnership makes this first-of-its kind technology available, at no extra cost, to every merchant who signs up with Signature Card Services, providing the kind of added value that directly supports businesses in their growth.
The system works by tracking transaction data at the merchant location. The technology identifies the key attributes of the merchant’s best customers, including demographic, geographic, psychographic and economic details. Merchants access the data through a secure online portal, where they can monitor and analyze the information in a variety of ways. With this data, merchants can develop and implement highly targeted marketing campaigns that will help them find and maintain relationships with more of their best customers.
These sophisticated marketing capabilities are currently free to all Signature Card Services merchants, giving them the most technologically advanced avenues to attaining higher profitability. It will support merchants in creating more effective strategies to expedite their growth and long-term success.
“Signature Card Services was thrilled to become Tranzlogic’s beta partner, allowing our merchants to be one of the first to harness the power of credit card transaction data to help them identify, find and keep the right customers,” says Cliff Teston, CEO of Signature Card Services. “We have already received overwhelming response from our merchants about the value that this technology brings. The partnership is just one more way we are working to help our merchants leverage the most growth opportunities available for their businesses.”
By offering these new tools, Signature Card Services hopes to empower their merchants to rethink every aspect of their customer relationships and then implement new strategies for monetizing the results. For more information about Signature Card Services and how to become a merchant client today, visit www.signaturecard.com or call 1-888-334-2284.
