New RushCard Initiatives Aim for Best-in-Industry Transparency

  • New Fee Disclosures make it easy for cardholders to understand and manage cost-to-use
  • RushCard also announces availability of 22,000 fee-free ATMs for cardholders

CINCINNATI--()--UniRush LLC, program manager for the Prepaid Visa® RushCard pioneered by Russell Simmons in 2003, today announced new Fee Disclosures designed to make it easy for customers to understand the cost of using their RushCard, going above and beyond current industry standards. In addition, RushCard introduced a fee-free ATM network – for existing cardholders and new customers – in order to help cardholders keep the cost-to-use down.

Beginning this month, RushCard’s new, best-in-class Fee Disclosures will appear online at www.rushcard.com and in all Terms & Conditions mailings. Designed to go beyond current industry and regulatory standards, the disclosures (see: https://www.rushcard.com/howitworks/ScheduleOfFees.pdf) contain easy to understand fee descriptions, as well as clear explanations of when each fee is incurred. RushCard offers 3 different fee plan options: RushUnlimited, Pay-As-You-Go, and Monthly. The fees for each plan appear side-by-side, making it simple for prospective customers to compare plans. In addition, an easy-to-use Plan Calculator is available to help customers make the right selection.

“RushCard’s new Fee Disclosures are designed to be the best and the simplest in the business. We talk to customers, consumer advocates, and regulators all the time about how to communicate simply. With our new disclosures, it’s now easy for the average customer to understand all of the fees associated with our cards, including those fees levied by other companies,” said Rob Rosenblatt, CEO of UniRush.

Continued Rosenblatt, “We wholeheartedly endorse the Center for Financial Services Innovation’s (CFSI) 2012 Compass Guide to Prepaid, intended to govern the behavior of participating prepaid programs. Our new Fee Disclosures are intended to go well beyond legal requirements, as well as the disclosures that are recommended under the Compass Principles. Simultaneously, we’re continuing to identify ways to make managing your money with a RushCard simpler and less expensive.”

Consistent with its efforts to reduce the cost of using a RushCard, RushCard customers can now withdraw cash from the surcharge-free MoneyPass® network of over 22,000 ATMs totally fee free. To help customers take advantage of the MoneyPass ATM network and locate fee free ATMs in their area, RushCard.com will feature a MoneyPass ATM locator tool, searchable by zip code. Customers also can download the MoneyPass ATM Locator app to any iPhone or Android device to instantly find a MoneyPass ATM based on their current location. The MoneyPass mobile app joins RushCard’s free iPhone and Android apps that enable customers to check balances, access transaction info, and transfer money on the go.

Information on the latest RushCard features – including the surcharge-free MoneyPass ATM Network, new fee box and mobile capabilities – can be found on the RushCard website, www.RushCard.com. RushCard is issued by The Bancorp Bank, a wholly owned subsidiary of The Bancorp, Inc. (Nasdaq: TBBK), Member FDIC, pursuant to a license from Visa U.S.A. Inc.

About UniRush, LLC

Co-Founded in 2003 by entrepreneur and philanthropist Russell Simmons, UniRush, LLC, revolutionized the payments industry when it launched one of the first prepaid Visa debit cards. RushCard provides instant access to a set of basic financial services for millions of Americans who cannot or choose not to establish a traditional banking relationship. For more information on RushCard, please visit www.rushcard.com.

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Contacts

PMK-BNC for UniRush, LLC
Annie Malter, (o): 212-373-6139
annie.malter@pmkbnc.com

Release Summary

Russell Simmons' Prepaid Visa® RushCard announces new Fee Disclosures, aiming for best-in-industry transparency. RushCard also announces availability of 22,000 fee-free ATMs for cardholders

Contacts

PMK-BNC for UniRush, LLC
Annie Malter, (o): 212-373-6139
annie.malter@pmkbnc.com