SAN FRANCISCO--(BUSINESS WIRE)--XOJET, Inc., a leader in private aviation, today announced the appointment of Shari Jones as Senior Vice President and Chief Marketing Officer, based in the company’s Bay Area headquarters. Ms. Jones brings more than 15 years of expertise in corporate brand management, marketing and brand building to the XOJET team. She will be responsible for the development of fully integrated brand strategies and their execution across XOJET’s product offerings and consumer communication channels. A member of the company’s executive leadership team, Ms. Jones will report directly to Bradley Stewart, XOJET President and Chief Executive Officer.
“I am honored to join the executive team at XOJET,” said Shari Jones. “XOJET has shown true innovation in private aviation, and I look forward to applying my brand-building experience to XOJET’s unique market position and winning culture to take the company to the next level.”
Ms. Jones is a proven marketing executive who brings to XOJET deep brand building and marketing experience at some of the world’s most iconic brands, including Levi’s® and Dockers®. Most recently, she led consumer marketing at Levi Strauss & Co. for Levi’s® Americas region, which included brand strategy and marketing for the United States, Canada, Mexico and South America. Prior to joining Levi Strauss & Co., Ms. Jones was a consultant at Bain & Company, where she worked on brand transformation and growth strategies for top-tier clients in the consumer products, healthcare and private equity sectors.
XOJET CEO Bradley Stewart commented, “After reporting a solid 77% growth in the second half of 2012, where we tripled our share of the market, XOJET is in an excellent position to continue this growth trajectory. Shari’s level of experience with respect to brand building is a huge asset to XOJET as we further develop innovative approaches to our interaction with customers and partners.”
“The idea that we can attract an executive of Shari’s experience and talent to the XOJET team, further enhances our leadership position,” added Gregg Slow, Senior Vice President of Sales and National Accounts. “There is no doubt that the sales team will benefit greatly from Shari’s efforts on the marketing side as XOJET develops new strategic partnerships.”
Ms. Jones received her MBA from Harvard University, and her Bachelor of Arts degree in Political Science and English from McGill University, from which she graduated with honors. Ms. Jones currently lives in San Francisco with her husband and daughter.
About XOJET
XOJET, a TPG portfolio company founded in 2006, has become one of the fastest-growing private aviation companies in history, serving more than 5,000 customers worldwide. Our unique business model combines private jet programs and fixed-price charter with a singular focus on providing the highest level of customer service at every point of the client's experience. XOJET's commitment to safety leadership has earned the highest safety ratings in the industry. XOJET is the only business aviation provider to rank either #1 or #2 in all twelve ARG/US Platinum safety rating categories. XOJET is the first and only private aviation operator to enable its entire fleet of Citation X and Challenger 300 jets with complimentary in-flight Wi-Fi Internet connectivity. For more information, please visit www.xojet.com.
