SAN DIEGO--(BUSINESS WIRE)--Anametrix, the first cloud-based, real-time marketing analytics platform, announces analytics and social business luminaries Jay Baer, Huw Griffiths and Jim Sterne have joined Eric Otterson on the Anametrix advisory board.
NEWS HIGHLIGHTS
- As Anametrix continues to establish itself among Global 2000 B2C retailers, media companies and digital agencies, the advisory board will offer strategic insight and guidance.
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Anametrix advisory board members are:
- Jay Baer, founder of social media and content consultancy Convince & Convert and a marketing keynote speaker and author
- Huw Griffiths, a 20-year veteran in advanced analytics research and global chief performance officer at Universal McCann (UM)
- Eric Otterson, SVP of business development at Cooley LLP and advisor and director to multiple San Diego-based startups and organizations
- Jim Sterne, founder of the eMetrics Summit and Digital Analytics Association (DAA)
QUOTES
Jay
Baer, founder of Convince & Convert
“The future isn’t big
data. The future is big understanding. By seamlessly integrating data
from disparate sources, Anametrix turns information into insights. You
need to see the forest, not just the trees, and Anametrix makes that
happen. I’m delighted to be an advisor to the company.”
Huw
Griffiths, global chief performance officer at UM
“Having spent
the last 20 years in the analytics industry, I’ve seen my share of
analytics solutions. Anametrix offers a truly robust analytics platform
for marketers, and I feel privileged to add my expertise to that of my
distinguished colleagues on the company’s advisory board.”
Eric
Otterson, SVP of business development at Cooley LLP
“For nearly
20 years I’ve championed San Diego startups and nurtured innovations in
the analytics sector, and I’m happy the region is, once again, producing
a success story with Anametrix.”
Jim
Sterne, founder of the eMetrics Summit and Digital Analytics
Association (DAA)
“I've known some of the people at Anametrix for
years and have had every expectation of their success. But I was stunned
at how progressive their clients have been with this new approach to
technology. The success of Anametrix' customers will be the telling
legacy and I am excited to work with Jay, Huw, Eric and the Anametrix
team.”
Pelin
Thorogood, CEO of Anametrix
“I am already excited about the
ideas that will come out of conversations with such an esteemed group of
thought leaders. I know Jay, Huw, Eric and Jim will help Anametrix push
the envelope in delivering marketing analytics solutions that are as
accessible and impactful as they are innovative.”
ABOUT ANAMETRIX
Anametrix transforms businesses with marketing analytics. We collect, analyze and make sense out of data across all marketing channels in real time to enable marketers to discover new truths about customers, prospects and the market at large. Anametrix delivers 360-degree visibility into business data to uncover new trends and hidden correlations, explore new relationships and deliver a bigger and more predictable impact effect on revenue. Founded in 2010 by the trailblazing web analytics team behind WebSideStory, Anametrix has headquarters in San Diego, Calif. For more information, visit www.anametrix.com, Twitter, LinkedIn, Facebook, Google+ and our blog.
