CHICAGO--(BUSINESS WIRE)--UNDER THE RADAR, an experiential event marketing agency that connects brands with their most important audiences by creating authentic and relevant live experiences (http://www.utrexp.com), has been selected by Princess Cruises to produce the June 13, 2013 live naming ceremony for the Royal Princess, the first of a new class of evolutionary ships for the line. Among many ceremony highlights, the most honorable moment will be the ship’s naming by Her Royal Highness The Duchess of Cambridge (née Kate Middleton), in Southampton, England.
Princess Cruises is engaging UNDER THE RADAR’S deep experience in designing, producing and managing live events for the cruise industry as well as many other global brands. More than 2,000 dignitaries, politicians, business leaders, travel industry executives and a global on-line audience will view the live Royal Princess naming ceremony, which will combine the elements of this time-honored maritime custom with British traditions steeped in history, along with contemporary touches.
“The launch of the Royal Princess will honor Princess Cruises’ storied legacy while celebrating the debut of our exciting new vessel,” said Julie Benson, Vice President of Public Relations, Princess Cruises. “Just as Royal Princess will captivate passengers with its casual elegance and inspire them with its evolutionary features, we are looking forward to a launch event that celebrates both our new ship and our company’s innovative spirit,” added Benson.
UNDER THE RADAR will deploy its team of industry-leading event marketing strategists, creative directors, producers, technical directors, graphic designers, presentation technologists, and social media specialists. They will produce a dynamic, live naming celebration experience designed to connect audiences around the world with the Princess Cruises brand.
“Our goal is to create a memorable experience that befits the introduction of a new class of ships that will bring the cruising experience to a whole new level,” said Mark Dow, Partner and Executive Creative Director, UNDER THE RADAR. Mr. Dow, a founder of the internationally acclaimed River North Dance Chicago, applies his years of experience in creative design, development and multi-media production to create one-of-a-kind, experiential and memorable events for clients.
“We are thrilled to be playing such a central role in creating an event that honors Her Royal Highness, the Duchess of Cambridge, as the Godmother of the Royal Princess. Her presence conveys the special meaning of this maritime tradition and honors the spectacular vision and the next generation design that the Royal Princess represents,” added Dow.
Go to http://bit.ly/ZmZEoQ to read more about Princess Cruises’ naming ceremony and download a photo of The Duchess of Cambridge.
Get more photographs and images here http://bit.ly/ZN6S0d.
About UNDER THE RADAR
Founded in 1989, UNDER THE RADAR is a Chicago-based producer of global consumer and corporate events. Its core competencies include communication and event marketing strategy, creative development, production execution and project management services. For more information about UNDER THE RADAR, visit: www.utrexp.com or follow them on Twitter at @UTRExp.
