MINNEAPOLIS--(BUSINESS WIRE)--Phillips Distilling Company (Phillips) today announces the launch of the new “be UV” advertising campaign for UV Vodka, encouraging consumers to break out of the ordinary and live colorfully. UV Vodka is an award-winning flavored vodka brand sold worldwide. Minneapolis-based advertising agency Periscope is the creative force behind the campaign.
The tagline, “be UV” inspires consumers to be as original, bright and colorful as UV Vodka’s 17 flavors. Incorporating lifestyle photography and engaging brand language, the creative execution’s goal is to establish a deeper connection between consumers and UV Vodka.
“‘be UV’ is a permission slip to be yourself,” said Periscope Creative Director, Scott Dahl. “It's both a celebration and a call-to-action that invites people to be bold, unique and bright, just like UV Vodka.”
The campaign launches with a new website, an interactive photo sharing tool, print and online advertising, sponsored events and newly designed social media. Roepke Public Relations will support the campaign with media relations.
Tablet and smartphone friendly, the website is designed with an electric color palette, new cocktail photography, imagery emphasizing UV’s natural ingredients and brightly filtered images of real UV fans.
The “UV Ad yourself” photo sharing tool allows users to upload pictures of themselves with a custom editing feature. Fans choose from an array of headlines and colored lenses to create their own “be UV” advertisement. Select photos will be featured on the website and in national advertisements. The “UV Ad yourself” tool is built into the website and accessible for mobile and tablet platforms. A new Facebook app allows users to share their “be UV” advertisement instantly.
“The new campaign is a strategic marketing shift for UV Vodka,” said Phillips Director of Marketing, Katie Alvino “‘be UV’ reflects the originality of our flavors and the authenticity of our brand. The campaign gives new meaning to the UV Vodka experience, building a brand affinity with consumers and driving business globally.”
UV Vodka is distilled four times for premium quality and activated carbon filtered to ensure the highest level of purity and the perfect pH balance. UV Vodka is an IMPACT! Magazine “Hot Brand” award winner for eight consecutive years.
Visit UV Vodka’s new website, www.uvvodka.com, “LIKE” UV Vodka on Facebook and follow @uv_vodka on Twitter.
About Phillips Distilling Company
Phillips
Distilling Company (Phillips) is one of the most innovative and
enduring distilled spirits companies in the U.S. 100 years in the
making, Phillips continues to produce high-quality products using only
the finest ingredients, sourced from around the globe. From America’s
first schnapps in the 1930s, to flavored vodka in the 1950s, to flavored
whiskey in the 2000s, Phillips is consistently a pioneer in the spirits
industry. The Phillips portfolio includes UV
Vodka flavored vodkas, Prairie
Vodka, Revel
Stoke Spiced Whisky, Phillips
and SourPuss
Liqueurs. Phillips Distilling Company is a subsidiary of United
States Distilled Products. The company is based in Minneapolis. www.phillipsdistilling.com
About Periscope
Periscope is one of the fastest growing
independent creative agencies in the nation with 475 employees. Based in
Minneapolis, with global offices in Hong Kong, Delhi and Toronto,
Periscope offers a full-spectrum of marketing services to a wide range
of acclaimed brands including Phillips Distilling, Bridgestone, Target,
Arctic Cat, UnitedHealth Group, Columbia Sportswear, ExxonMobil and
more. Visit us at www.periscope.com.