SAN FRANCISCO--(BUSINESS WIRE)--K/F Communications, Inc. (www.kfcomm.com), a strategic technology public relations agency, today announced that it has been selected as the agency of record by three innovative technology companies. K/F’s new clients include:
- BuyVia, the only online and mobile smart shopping service that combines intelligent shopping capabilities, including a “set your price” feature, UPC/QR scanning, geo-local deals and wish lists;
- Recurly, providing enterprise-class recurring billing management for more than 1,300 subscription-based SaaS, Internet retailer, mobile, and publishing businesses worldwide;
- FairCom, a database company that builds high-performance, engineering-level database technology that empowers developers to meet their specific data management requirements.
“We chose K/F because of their impressive track record with one of my previous ventures, TechBargains,” said Norman Fong, CEO of BuyVia. “Within the short period of time that we’ve worked together, K/F assisted us with the strategic naming and messaging process for BuyVia while simultaneously developing and implementing a comprehensive company launch campaign. The launch was incredibly successful in helping us reach our business goals, and we’ve continued to see that success carry over through creative programs and surveys K/F has executed. The bottom line is we came back to K/F because they produce results.”
K/F’s approach, a combination of compelling messaging, a laser focus on client business and marketing goals, as well as creative and aggressive program execution, has delivered industry-best results for dozens of technology companies over the last 12 years. The agency has worked with leading companies in enterprise, service provider and consumer technology, including: Chomp, the leading app search engine (acquired by Apple); Simple Geo, providers of geolocation infrastructure services (acquired by Urban Airship); Silver Creek Systems, a provider of data quality software (acquired by Oracle); Flock, a social media web browser (acquired by Zynga); TwitVid, the leader in Twitter video; Digg, a website for sharing and discovering content from anywhere on the web; Oracle; Cisco Systems; WAN optimization pioneer Peribit Networks; and Composite Software (www.compositesw.com) the leading provider of data virtualization solutions. In addition to K/F’s traditional areas of specialty, new additions to the K/F team have experience in consumer product and business to business PR, including leading companies in gaming hardware and software, clean tech, business analytics and lifestyle products.
The philosophy of K/F Communications is simple - companies that have market-leading products or services, but lack a strategic and consistent communications strategy, can be out-positioned by aggressive competitors who win the perception and mindshare race. In order to ensure the best results, K/F Communications dedicates senior PR practitioners to the day-to-day strategic planning, as well as the tactical implementation of all of the agency’s clients.
“PR has changed drastically over the last several years,” said Julie Karbo, partner, K/F Communications, Inc. “With those changes have come tremendous opportunities to drive business goals and brand awareness. At K/F, we are committed to staying at the forefront of PR innovation and creativity. Yet we also realize that ultimately it’s our job to help contribute to the bottom line. Our clients come back to us and refer us to others based on what we deliver. As a result, K/F’s business grew by over 25% in 2012 during a very tough economic cycle. This is proof that companies continue to invest in PR that makes a difference.”
K/F Communications has also been nationally ranked in O’Dwyer’s listing of the top independent public relations agencies in the U.S. in 2009, 2010, 2011 and 2012. In 2009, K/F was named one of the year’s top Silicon Valley PR agencies by the Silicon Valley/San Jose Business Journal.
About K/F Communications
K/F Communications is a full-service public relations agency serving clients in the technology, social media, corporate and consumer markets since 2001. The agency has secured market shifting leadership positions for clients by focusing on the dedication of senior PR professionals to the day to day implementation of client communications programs. K/F Communications can be located online at http://www.kfcomm.com. Twitter: @KFcomm; Facebook: http://on.fb.me/V4vxSf; Blog: http://blog.kfcomm.com/