AUSTIN, Texas--(OneSpot - the content advertising company that marries content marketing with the power, data intelligence, and infrastructure of online advertising - has named as CEO Steve Sachs, former Executive Vice President, Consumer Marketing and Sales at the Time Inc. division of Time Warner. OneSpot Founder Matt Cohen will continue as President.)--
“The result reaches the right prospects at the right time in the purchase cycle”
“Steve Sachs is an industry-leading marketing visionary with extensive experience at the intersection of digital media, content, and marketing,” said Matt Cohen, OneSpot Founder and President. “He has an impressive track record of new business leadership, including launching the Real Simple brand and as a member of the Board of Directors at Next Issue Media, the digital content joint venture owned by Time Warner and four other major media companies. His love of creating new products that help consumers and advertisers is a perfect fit for OneSpot and its solution that blends content, data, and advertising to create real value for companies.”
Sachs brings 19 years’ experience in digital marketing, media, advertising, and custom content to OneSpot. He has served in a number of key executive positions at Time Inc. including: leading consumer digital strategy and distribution and revenue for 20 U.S. media brands; President of the Time Inc. Lifestyle Group, which includes Real Simple, Cooking Light, Southern Living, MyRecipes; and as President of Real Simple, where he led the launch of the Real Simple brand and the series Real Simple. Real Life. on TLC, as well as Real Simple-branded products sold at Target and Bed Bath and Beyond. Under Sachs’ leadership, Real Simple was recognized as among the most innovative, successful media brands by Advertising Age, Adweek, and others.
“Content is emerging as a core component of advertising, marketing, sales, and other important business functions. $16 billion will be invested in content creation this year and that will continue to increase,” said Steve Sachs, CEO, OneSpot.
“However, the hardest problem with content is getting the right audiences to see it,” Sachs continued. “OneSpot empowers businesses to transform their owned or earned digital content into high-performing advertising, and then use data intelligence, segmentation, and re-targeting to align their content strategy with business goals.
“The result reaches the right prospects at the right time in the purchase cycle,” Sachs said. “OneSpot’s content advertising approach increases response rates 2 to 50 times over traditional advertising and transforms earned media into a channel for companies to identify prospects.”
Sachs' passion for helping innovative companies reach audiences through marketing and content extends beyond Fortune 500 companies. Sachs has served as a mentor with startup accelerators TechStars New York and First Growth Venture Network, and recently joined the Board of Directors of The Texas Tribune, a nonpartisan, nonprofit media organization that promotes civic engagement and discourse on public policy, politics, government, and other matters of statewide concern. While in New York, he served on the Board of Trustees of Brooklyn Academy of Music (BAM), and chaired the marketing committee, advising on distribution strategy of BAM's content to raise awareness, grow audience, and deepen loyalty.
Sachs holds a BS in Economics from the University of Pennsylvania and an MBA from Stanford University.
To learn more about OneSpot visit: http://onespot.com.
OneSpot marries content marketing with the power, data intelligence, and infrastructure of online advertising. OneSpot's platform turns owned and earned content into native advertising that drives positive business outcomes. Big data machine learning is applied to place native ads with the highest efficacy across all web traffic sources, and then makes use of viewer behavior data for re-targeting sequencing to optimize the content-to-conversion funnel. OneSpot has been running content ad campaigns in private preview since March 2012. Clients have represented B2B, B2C, and CPG companies. The system is live with display ads today, and will shortly support other channels, including: mobile, social, and search. Learn more at: http://onespot.com.