Rug Doctor® Carpet Cleaning Conundrum Survey Reveals Consumers Spend More Time Judging Than Cleaning When It Comes to Carpet

PLANO, Texas--()--Rug Doctor, (http://rugdoctor.com/), the manufacturer of the most convenient, powerful do-it-yourself hot water extraction carpet cleaning machines and products, today announced the results of its recent Carpet Cleaning Conundrum survey, which focuses on the cleaning habits, and judgments, of U.S. consumers.

Rug Doctor partnered with Edelman Berland to conduct the study, which surveyed regular cleaning routines of more than 1,000 U.S. consumers.

The survey found that while only 13 percent of Americans feel as though they clean carpet as frequently as they should, 37 percent reported they judge others based on the cleanliness of their carpet – showing that those who worry about what others think of their carpet (41 percent) are not so paranoid after all.

“The Rug Doctor Carpet Cleaning Conundrum data reveals 84 percent of Americans know that having clean carpet is a necessity to having a clean home,” said Lauren McCann, rental brand manager and spokesperson for Rug Doctor. “But the data also shows only 55 percent of U.S. consumers clean carpet as frequently as the EPA suggests – every six months – which is where we have our conundrum. Consumers know clean carpet is important, but they aren’t necessarily doing anything about it.”

Additional data from the Carpet Cleaning Conundrum survey revealed:

  • 95 percent of U.S. consumers did not know that one square foot of carpet can hold one pound of dirt
  • 54 percent of U.S. consumers would rather clean carpets themselves than hire a carpet cleaning service
  • 43 percent of U.S. consumers think carpet cleaning services are worth paying for, but 26 percent don’t feel comfortable having someone from a professional cleaning service in their home
  • 22 percent of U.S. consumers say their carpet is dirtier than their toilet seat

“We know from the survey and feedback from our customers that the majority of people clean their carpets to eliminate dirt, dust and stains,” McCann added. “It is imperative to deep clean carpet not only to remove dirt and stains but to help maintain a healthy home environment. The best part about deep cleaning carpet with Rug Doctor machines and products is that one room can be completed in as little as 20 minutes - making it ideal for most anyone.”

For additional information on healthy home tips, Rug Doctor machines and products, visit: http://rugdoctor.com/.

About Rug Doctor

Rug Doctor cleaning systems have earned the prestigious Platinum Seal of Approval from the Carpet and Rug Institute. The company rents more than 4 million machines annually through retail outlets in the U.S. Rug Doctor markets solutions including: Anti-Allergen Carpet Cleaner, Oxy-Steam® Carpet Cleaner, Pet Formula Carpet Cleaner, Hi-Traffic Pre-Treatment, Urine Eliminator, Spot & Stain Remover, Odor Remover and Oxy-Steam ®Upholstery Cleaner. For more information, please visit www.rugdoctor.com; also, look for us on Facebook and follow us on Twitter.

Contacts

Edelman
Lindsay Stout, 214-443-7586
Lindsay.Stout@Edelman.com
or
Rug Doctor
Lauren McCann, 972-673-1400
Lauren.McCann@Rugdoctor.com

Rug Doctor, (http://rugdoctor.com/), today announced the results of its recent Carpet Cleaning Conundrum survey, which focuses on the cleaning habits, and judgments, of U.S. consumers. (Graphic: Business Wire)

Rug Doctor, (http://rugdoctor.com/), today announced the results of its recent Carpet Cleaning Conundrum survey, which focuses on the cleaning habits, and judgments, of U.S. consumers. (Graphic: Business Wire)

???news_view.multimedia.download???

???pagination.previous??? ???pagination.next???

Release Summary

Rug Doctor, (http://rugdoctor.com/), today announced the results of its recent Carpet Cleaning Conundrum survey, which focuses on the cleaning habits, and judgments, of U.S. consumers.

Sharing

Contacts

Edelman
Lindsay Stout, 214-443-7586
Lindsay.Stout@Edelman.com
or
Rug Doctor
Lauren McCann, 972-673-1400
Lauren.McCann@Rugdoctor.com