LOS ANGELES--(BUSINESS WIRE)--SocialVibe, the pioneer in engagement advertising, today announced the introduction of TrueTargetingTM for rich media advertising, a solution that supports the company’s focus on delivering better results through deeper engagement.
SocialVibe’s new TrueTargeting™ solution is helping to drive industry-leading results for major global brands including McDonald’s, Microsoft and Coca-Cola--among others. TrueTargeting™ combines third party data from BlueKai, information from network partners and data collected directly from users to remove the ambiguity typically associated with targeting in online media. SocialVibe’s TrueTargeting™ enables marketers to directly reach more than 101 million U.S. consumers on web and mobile.
Unlike most solutions that rely exclusively on information provided by brokers in which data about a user is “inferred” based on their surfing habits, similarities or usage patterns, SocialVibe’s solution offers targeting based on user-provided data and survey responses, which is far more accurate. SocialVibe rewards users for providing this information no matter the response, so users are not incentivized to answer in ways they ‘believe’ will provide them with more value in the experience.
SocialVibe does not collect or pair personally-identifiable information as a part of the TrueTargeting™ solution, ensuring that user confidentiality and identification are protected.
“Targeting solutions and methodologies in digital advertising are frequently shrouded in mystery and often explained with complicated language designed to legitimize what many times is simply an educated guess. SocialVibe TrueTargeting™ aims to demystify rich media ad targeting. We know who our users are and can target them with relevant, engaging ads to drive results for our clients. Our numbers prove it over and over,” said John Capano, chief marketing officer at SocialVibe.
Average results on campaigns that leverage TrueTargeting™ have far exceeded industry averages with such metrics as five to 10 times the opt-in of display, 60 seconds time-spent, 80 percent completion, 46 percent click-through, and more than 15 percent lift in brand consideration.
“Our targeting solution delivers better results for advertisers because in addition to leveraging category leading third party data providers, SocialVibe is directly collecting information from our consumer audience. As a result, we believe our targeting solution is one of the most precise and accurate in the industry,” said Jamie Auslander, SocialVibe’s director of research.
SocialVibe combines the power of an extensive network of premium online and mobile partners, a large, 750x500 rich media ad unit and innovative new placements such as value exchange and interstitials to deliver proven results for brands and marketers. This combination is one of the most powerful in digital advertising, driving industry leading results such as five to 10 times the engagement of display, 60 seconds time spent, 80 percent-plus completion rates and more than 15 percent lift in key brand metrics such as consideration and purchase intent.
SocialVibe is a next-gen digital ad-tech company that powers engagement advertising for some of the world’s top brands. In today’s online landscape where consumer attention is hard to capture, SocialVibe’s interactive ads deliver better results through deeper engagement by delivering an improved consumer experience and more powerful brand interaction. As a pioneer and recognized leader in engagement marketing, SocialVibe enables advertisers to reach consumers where they are most passionately engaged across the web and mobile, including social, social gaming, content, music, video, Wi-Fi, travel and sports. SocialVibe is based in Los Angeles, Calif. with offices in New York, Chicago and London. For more information, visit socialvibe.com or engage with us on twitter.com/socialvibe.