Internationally Renowned One Laptop Per Child Expands To The U.S. Selects MyCityWay To Deliver Creative Urban Content for Kids Ages 6-12

MyCityWay’s Signature Location-Aware Technology Offers Tools To Empower American Students To Envision Brighter Future

NEW YORK--()--As part of its expansion, One Laptop Per Child (www.onelaptop.org), has selected MyCityWay, (www.mycityway.com), a mobile tech company that produces personalized mobile apps to guide people’s experiences around cities, as a core technology partner. MyCityWay will develop a platform and apps that combine MyCityWay’s signature high-tech location-aware services with a compelling interactive family-oriented education experience that helps young students explore their dream profession in context with their city and surroundings.

This partnership marks one of One Laptop Per Child’s first major efforts to develop education content and other programs for American students across the US and then worldwide in OLPC deployments, beginning next year. MyCityWay will deliver a location-aware educational experience on Android-based devices offering multi-dimensional content on the themes of exploration and discovery related to a student’s environs.

“We see this opportunity opening up the world in new ways for young Americans,” said Sonpreet Bhatia, co-founder of MyCityWay. “This project utilizes our location content and personalization capabilities for educational purposes, which we believe will make a significant difference in the lives of the next generation of Americans.”

This is a significant U.S. initiative for One Laptop Per Child whose mission is to empower the world’s underserved children through education. The organization’s aim is to provide each child with a rugged, low-cost, low-power, connected device.

“MyCityWay’s platform and apps offer new ideas and possibilities for American students,” said Rodrigo Arboleda, CEO, One Laptop Per Child. “We see this partnership allowing us to spark larger conversations with students and their families about the future, and realize that there is not just one path to achieving a goal.”

MyCityWay

Founded in 2009, MyCityWay, based in New York City, is a mobile tech company that produces self-learning, personalized mobile interfaces and apps to guide people around cities. Today, the company’s apps service has grown significantly connecting with consumers in more than 85 cities around the world. MyCityWay’s platform delivers unique mobile apps and targeted engagement for major brands in media, travel & hospitality, and events. For more information visit our website www.mycityway.com.

One Laptop Per Child

One Laptop per Child (OLPC at http://www.laptop.org) is a non-profit organization whose mission is to provide every child in the world access to new channels of learning, sharing and self-expression. In partnership with the public and private sectors and non-governmental organizations and supported by comprehensive implementation and pedagogical services, OLPC seeks to provide each child with a rugged, low-cost, low-power connected laptop that empowers individual learning and growth.

Contacts

Rubenstein Communications, Inc.
Phil DiIanni, 212-843-8323
pdiianni@rubenstein.com
or
Robert Pini, 212-843-8045
rpini@rubenstein.com
or
One Laptop Per Child
Giulia D’Amico, 305-371-3755
giulia@laptop.org

Contacts

Rubenstein Communications, Inc.
Phil DiIanni, 212-843-8323
pdiianni@rubenstein.com
or
Robert Pini, 212-843-8045
rpini@rubenstein.com
or
One Laptop Per Child
Giulia D’Amico, 305-371-3755
giulia@laptop.org