Macy’s to Debut the World’s First Video Fashion Clothing with Sean John in Select Locations Nationwide

Sean John has created Video Fashion with Recom Group’s famous Video Name Tag exclusively in Select Macy’s Stores beginning the week of December 3rd, 2012

NEW YORK & LOS ANGELES--()--Sean John and Macy’s have teamed up with Recom Group’s innovative Video Name Tag to introduce the world’s first integration of video and fashion.

Macy’s VP of Men’s Fashion, Durand Guion, first saw Recom’s technology at the Consumer Electronics Show in January of this year. It was the first time Recom had shown their technology incorporated in clothing. At the same show, a CNN Tech Report called Recom Group’s technology one of the 5 top innovations out of 20,000 new product introductions.

Macy’s Vice President, Guion, shares, “We are excited to launch this creative combination of technology and fashion.”

The sweater by Sean John is just the first of potentially many other garments they have designed to hold and display your own personal video screen. The sweater and fashion video name tag are available in a limited selection of Macy’s stores in major metropolitan markets. For a specific list of stores visit: www.RecomGroup.com/macys.htm.

CEO of Recom Group, Rob Norden explains, “Our technology allows us to put video screens just about anywhere. Video screens are an integral part of our lives from our phones to our homes. Clothing was a natural extension. We love what Sean John has created to embrace this new fashion accessory.”

The Video Name Tag was first introduced at the Consumer Electronics Show in 2011. Since that time this product line has been used by and seen on CBS Television, NBC’s Today Show, ABC’s Broadcast of the NBA Finals, ABC’s Good Morning America and CNN’s coverage of both the Democratic and Republican National Conventions. It was used on Rihanna’s most recent World Tour. What started out as a promotional device for business and media has quickly become a hot new consumer product.

Consumers can now be found showing off video fashion in clubs to stand out, at events to gain attention, and at sport venues to support their favorite team. Adds Norden, “We are seeing more and more uses of this for fun and attention. There is nothing else like it!”

Contacts

Macy’s:
Durand Guion
Vice President
Men’s Fashion Director
212-494-4914
durand.guion@macys.com
or
Recom Group:
Rob Norden
President/CEO
Recom Group, Inc.
909-599-1370
rnorden@recomgroup.com

Macy's now selling the World's First Integration of Video & Fashion (Photo: Business Wire)

Macy's now selling the World's First Integration of Video & Fashion (Photo: Business Wire)

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Release Summary

Macy's and Sean John introduce the World's First Video Clothing this week in select stores.

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Contacts

Macy’s:
Durand Guion
Vice President
Men’s Fashion Director
212-494-4914
durand.guion@macys.com
or
Recom Group:
Rob Norden
President/CEO
Recom Group, Inc.
909-599-1370
rnorden@recomgroup.com