More Employers Are Offering at Least One Voluntary Product, According to Eastbridge MarketVisionTM Report.

AVON, Conn.--(BUSINESS WIRE)--The percentage of employers with 10 or more employees that offer at least one voluntary product increased to 77 percent, according to Eastbridge’s, MarketVision^TM—The Employer Viewpoint after PPACA report. This is 11 points higher than in the 2009 survey on the same topic. (All percentages are based on a weighted average, reflecting the actual mix of U.S. businesses by size.)

“We are excited, though not surprised, to see the continued growth of voluntary among employers,” says Gil Lowerre, president of Eastbridge. “The largest increase occurred in the small employer category (with 10-100 employees). However, all employer size categories showed at least a small increase in the percentage offering voluntary,” comments Lowerre.

“It is interesting that while the largest increase in employers adding voluntary for the first time occurred in the small employer market, it is still the market with the lowest overall penetration,” say Bonnie Brazzell, vice president. Seventy-six (76) percent of employers with 10-100 employees offer at least one voluntary plan as compared to 88 percent of those in the 101-500 employee category.

The report, MarketVision^TM—The Employer Viewpoint after PPACA, explores and updates Eastbridge’s data about employer attitudes and opinions regarding benefits in general, but includes extensive data on their attitudes and activities around voluntary products.

The report is now available for purchase for $3,500. To see more information, including a table of contents for the report, click here. To purchase the report, call [phone] or email [e-mail].

Eastbridge Consulting Group, Inc. is a marketing advisory firm serving insurance and financial services organizations in the United States and Canada.