HILLSBORO, Ore.--(BUSINESS WIRE)--Some play ball, others are ball players. DeMarini, makers of the world’s finest performance baseball, fastpitch and slowpitch bats, recognizes this and is introducing a full line of men’s, women’s and youth apparel designed to meet the needs of the insanely dedicated ball player. After solidifying themselves as elite bat makers known for player driven innovation, it was a natural progression for DeMarini to enter the baseball and softball apparel market.
“At DeMarini, we’re always thinking about ways to improve player performance,” says Jim Hackett, general manager of DeMarini Baseball/Softball. "We know that athletic apparel is a dime a dozen these days. Our R&D guys spend 10 hours a day in the cage, and we know baseball and softball better than anyone and we know the demands on a player’s body are unique."
DeMarini Apparel is built for the diamond and engineered in the cage. It is designed for a player whose involvement in the game extends beyond the field. “For us, baseball and softball is our life and for many of our players, they feel similarly. This is for them,” says Hackett. Whether it’s during Game Day, Training Day or Post Game, DeMarini has gear specifically designed to meet the unique needs of male and female ball players. On and off the field, this clothing lets the world know that your beast mode never shuts down.
The highlight of the Game Day apparel offering is the DeMarini Swing Shirt – an under uniform base layer that offers a relief and compression design. The Swing Shirt was created specifically to work with a player’s swing offering compression where you want it in the forearms, chest, and back, but relief where you don’t to increase stretch and comfort. Whether it’s the Swing Shirt or CoMotion Shirt, the Game Day line is meant to be worn under a uniform to maximize Ball Player comfort, mobility, swagger and performance.
For Training Day, one of the highlights is the Yard-Work Shorts. Designed specifically for the latter part of two-a-days, the lightweight stretch woven fabric provides comfort and durability while the ballplayer-centric pockets and fit make these shorts just as comfortable on the field as they do off. The entire Training Day line is gear that promises to work just as hard as you do to elevate your training around the clock.
For Post Game, DeMarini Apparel doesn’t stop when the player leaves the field or cage. DeMarini’s line also features a set of hoodies, t’s, hats, jackets and shorts that help elite baseball and softball players bring the swagger they carry in the box out into the street.
Players can find DeMarini Apparel at select online retailers beginning November 26, 2012 including Homerunmonkey.com, Eastbay.com, TeamExpress.com, Directsports.com, Sportsauthority.com, Dickssportinggoods.com and Softballfans.com. Apparel will be launched nationally January 1, 2013. Until then, select retailers will have early availability. Visit the dealer locator to find a retailer: DeMarini Dealer Locator
About DeMarini
Hillsboro, Ore. based DeMarini is a division of Amer Sports. For more information, go to Demarini.com or Facebook (www.facebook.com/demarini.sports) for exclusive news and contests.