DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/l2brnk/corporate_public) has announced the addition of the "Corporate Public Relations Benchmarks, 2013 Edition" report to their offering.
This 100+ page report looks closely at spending patterns and management practices in public relations of American and Canadian corporations. The report gives detailed data on public relations staffing, budgets, spending on outside public relations firms and consultants, use of press release services, and many other facets of public relations. It gives hard data on how public relations personnel use their staff time, and how they use social media, video, and other emerging technologies. Data is broken out by industry and type of company, as well as for companies with public relations directors and those that handle public relations through a general marketing department. Mean annual revenues for the organizations in the sample was $967 million, and data is broken out for six revenue size categories ranging from less than $10 million to more than $2 billion.
Key Topics Covered:
LIST OF TABLES
SURVEY PARTICIPANTS
CHARACTERISTICS OF THE SAMPLE
THE QUESTIONNAIRE
SUMMARY OF MAIN FINDINGS
SECTION ONE: USE OF PRESS RELEASES AND PRESS RELEASE SERVICES
SECTION TWO: BUDGETS, STAFFING, USE OF PUBLIC RELATIONS FIRMS
SECTION THREE: USER OF VIDEO IN PUBLIC RELATIONS
SECTION FOUR: ROLE OF PUBLIC RELATIONS DEPARTMENT IN SOCIAL MEDIA
SECTION FIVE: MONITORING THE COMPANY IMAGE
SECTION SIX: USE OF PUBLIC RELATIONS STAFF TIME
For more information visit http://www.researchandmarkets.com/research/l2brnk/corporate_public