Altierre Announces NFC-Enabled Price Tags and Digital Signs

Smart Phone Interactivity Complements Suite of Consumer-Facing Offerings for Retailers

SAN JOSE, Calif.--(BUSINESS WIRE)--Altierre Corp., a provider of ultra low-power wireless technology that enables dynamic pricing, promotion, and product information in brick and mortar retail stores, today announced the introduction of near field communication (NFC)-enabled price tags and digital signs, augmenting the company’s complete suite of wireless solutions for retailers.

“Convergence technologies like NFC are the wave of the future for bricks and mortar retailers seeking the holy grail of one-to-one personalized engagement with customers”

NFC is a standards-based connectivity technology that enables interactivity with smart phones, facilitating communication and mobile payments. Altierre’s NFC- embedded technology opens the way for shoppers to scan electronic price tags and digital signs using their smart phones, making it possible for retailers to provide in-store personalized offers and product details such as nutritional and allergy information. In addition it allows retailers to cross-sell or upsell associated items, while also enabling instant checkout via applications like Google Wallet.

“Convergence technologies like NFC are the wave of the future for bricks and mortar retailers seeking the holy grail of one-to-one personalized engagement with customers,” said Sunit Saxena, Chairman and CEO of Altierre. “We are continually striving to offer retailers new opportunities to harness technology to increase their store efficiencies and revenues, and to delight their customers while strengthening loyalty.”

The introduction of NFC capability adds a new dimension to, and complements, the broad suite of infrastructure, sensor network, and consumer-facing display technology offerings from Altierre that includes E-Paper and animation capable tags.

Altierre’s bi-directional ultra-low power wireless technology is already operating in over 1,000 retail stores across US and Europe. The system has been enterprise-hardened in terms of ease of deployment, ease of ongoing maintenance, least infrastructure cost, 24/7 system dependability, and synchronization to point of sales cash registers, all adding up to the highest functionality, lowest-cost system in the market place today.

Altierre was recently awarded the Always On Top 250 Global Companies to Watch. http://alwayson.goingon.com/AOStory/Announcing-2012-AlwaysOn-Global-250-Top-Private-Companies

About Altierre Corp.

Altierre Corp. is a leading provider of bi-directional, ultra-low power wireless solutions for retailers. Altierre’s unique wireless technology is a turnkey platform that allows for hundreds of thousands of multi-year battery life wireless devices to communicate in large retail stores, creating numerous touch points with consumers, products and store associates, thus enabling an array of innovative applications. The new era of RF-based applications developed by Altierre offers retail chains unparalleled benefits, from realizing billions of dollars in cost savings and revenue opportunities to enhancing productivity, merchandising and consumer shopping experience. Incorporated in 2003, Altierre is headquartered in San Jose, Calif. For more information, please visit www.altierre.com.