LONDON--(BUSINESS WIRE)--Last night’s London 2012 Opening Ceremony saw an animated display of images from Crystal stretching across the entire expanse of audience seating from the arena itself to the edge of the Olympic stadium. Bringing Danny Boyle’s vision of audience inclusiveness to life, the spectators became part of the action.
Viewers were also wowed by a range of images including a computer generated image the birth of the internet, which started on the field of play and shot outwards into the audience and beyond. The giant video screen was made up of small paddle-shaped Pixel Tablets designed by Tait Technologies, each attached to a seat in the stadium and bearing 9 full colour pixels arranged in a square. Together, the 70,500 Pixel Tablets created a ‘human powered’ screen of unprecedented size, on which Crystal’s spectacular digital animations were displayed.
Designed to support and extend the live action of the ceremonies, this is the first time the Pixel Tablets have been used to create such a vast, immersive display at a live event. “The audience literally became part of the action. No longer limited by large flat screens, we were presented with the challenge of creating animations to bring the stage and the spectators together,” said Will Case, creative director at Crystal. “We delivered. The live audience and those watching at home were drawn into the action. We are witnessing the death of the traditional video screen – this will transform the way event content is presented in future, becoming a more immersive experience.”
The project was delivered in just 14 weeks with a team of 50 designers from Crystal London with support from Crystal Group. The first tests were performed in the Olympic Stadium on 10th July and final test run at the dress rehearsals this week. More than 70 minutes of animations were all custom designed for the concave, bowl shape of the 360˚ screen, with requests for additional content landing in Crystal’s creative team’s inboxes up to the last minute.
Notes to Editors:
Crystal CG International (@CrystalCGUK) is the European Operation of Crystal CG, one of the world’s leading digital media companies. Founded in 1995 and with more than 3,000 employees and seventeen offices worldwide, Crystal CG has extensive experience in static and dynamic imagery, digital animation and interactive virtual reality.
Crystal CG delivers creative digital solutions that engage and inspire target audiences across the Exhibition, Entertainment, Public Sector, Property, Sport, Media and Event Industries, and the Corporate sector.
Crystal CG’s key differentiator is its innovation – both in the creative power behind its productions and in the way it develops advanced visualisation technologies.
- Crystal CG was the Graphics Design Services Supplier for the Beijing 2008 Olympic Games
- Crystal CG is the Designated Multimedia Design Service Provider for the Shanghai 2010 World Expo
- Crystal CG is the Official Digital Imaging Services Supplier for the London 2012 Olympic and Paralympic Games
Tait Technologies is the European sister company of Tait Towers and Fisher Technical Services. The group has over three hundred employees and has six offices worldwide. Tait are a leading provider of video and scenic technologies providing solutions to the live event, architectural, corporate, film, theatre, fixed installation markets. Tait balances a unique blend of pioneering technologies while maintaining the highest level of quality craftsmanship. Recent projects to date have included
- World Asian Games, Doha 2011
- MDNA world tour 2012
- Detroit and Beijing Autoshow
Please click here for high res image: http://crystalcg.co.uk/ooc/149363102.jpg