SCHAUMBURG, Ill.--(BUSINESS WIRE)--PromoWorks®, an innovative leader of insights-driven consumer engagement and shopper marketing solutions at retail, names Pete Tarnapoll as CEO.
Mr. Tarnapoll joins PromoWorks with over 30 years of leadership experience in integrated marketing, including promotional, experiential, lifestyle, digital, sports and shopper marketing. He comes to PromoWorks after a long run at Ryan Partnership, where he created the Integrated Marketing Communications Group, then started up and built Ryan’s Columbus, Ohio office from two to 65 employees. After guiding that office to become the agency’s profitability leader over the past 12 years, he added two additional offices to his responsibilities.
In his role as PromoWorks’ CEO, Mr. Tarnapoll will use his expertise at moving business forward to guide the company’s continued growth and deepen its relationships with its clients. His understanding of relationship building between consumers and brands will also be a major benefit to PromoWorks and its clients.
“As a founding member of the PromoWorks management team, I am thrilled to welcome Pete to our company,” said Dee Rossi, EVP Operations. “We look forward to benefitting from his integrated marketing experience as we continue to develop new technologies and processes that will allow us to remain the leader in shopper engagement solutions for our clients, including sampling and product demos. His track record at building brands and managing growth is well documented.”
In accepting the new position, Mr. Tarnapoll said, “Generations of sales and marketing professionals have come and gone and still, in spite of every modern technological advance, there remains a need for, and there’s no manner of selling more powerful than, two human beings engaging in person about a product or service and its uses. I’ve always believed that and have always shared that with my clients. I am now excited to live it every day at PromoWorks.”
Beyond the ability to engage consumers with brands live in person, Mr. Tarnapoll is also looking forward to guiding an organization that is at the forefront of redefining that engagement – through new technologies, new methodologies in selecting and aligning Engagement Specialists with brands, innovative ideas for bringing a brand’s marketing message to life, and best in class measurement though PromoWorks’ R.I.S.E.™ program (see below).
For more information about PromoWorks, call 1-888-310-3555 or visit www.promoworks.com. Its redesigned website, showing why it is the leader in engaging consumers with brands, will be launching soon.
ABOUT PROMOWORKS
PromoWorks® is an innovative leader in consumer engagement and shopper marketing, transforming the industry as one of the first to partner with retailers for in-store shopper engagement. Since 1999, the company has continued to transform the in-store brand experience with innovations including shopper data driven store selections and communication points. Their highly trained Engagement Specialists, chosen for specific brand attributes through a proprietary system, have influenced over 1.3 billion shopper buying decisions. Their pioneering R.I.S.E.™ program allows clients to measure the superior short and long-term sales impact and trial acceleration of in-store engagement out to 20 weeks post event. And their new Touchpad Engagement tool offers digitally enhanced shopper interaction and feedback capabilities.