Happy Family Named “Rockstar of the New Economy” by Fast Company

Organic Food Brand Recognized for Business Success While Bettering Families’ Lives Worldwide

NEW YORK--(BUSINESS WIRE)--Happy Family ^®, a leading premium organic food brand, earned the title of Fast Company’s “Rockstar of the New Economy” from B Lab, in recognition of the brand’s strong financial growth and commitment to making significant social and environmental impact. The announcement is a continuation of the brand’s ever-expanding footprint fueled by both new product innovation and mission-driven business practices.

“We founded Happy Family six years ago with a simple vision: to make nutritious, organic foods accessible to all babies and kids using only the best ingredients”

The nation’s fastest growing packaged food company in 2011 according to Inc. magazine, Happy Family has achieved substantial growth in revenue from $150,000 to $34.7 million since its founding in 2006, and is poised to double revenue for the second year in a row in 2012. The company broke new ground in early 2012 by being the first premium organic brand to offer a complete line of organic, nutritionally sound foods for kids of all ages, from babies to grade schoolers, with the introduction of Happy Times single-serve snacks. From its cereals to snacks, Happy Family continues to be the only company to offer kids’ products enriched with rich, essential nutrients like choline for brain and eye development and the supergrain Salba^®, nature’s most nutritious whole food. Happy Family plans to launch more than 10 additional new products before the end of the year.

“We founded Happy Family six years ago with a simple vision: to make nutritious, organic foods accessible to all babies and kids using only the best ingredients,” said founder, CEO and chief mom Shazi Visram. “Our success is a tribute to that belief that we could accomplish our mission while also doing the right thing. As a mom-owned and -operated company, we are committed to growing responsibly and giving back to those in need, never losing sight of what’s really important.”

In support of its mission, Happy Family has provided nearly 183,000 days’ worth of food to children who suffer from severe acute malnutrition in Malawi and Sierra Leone through Project Peanut Butter. Happy Family also partners with the FEED Foundation to work to fight hunger throughout the world.

"Shazi and her team at Happy Family are Rockstars because they consistently inspire the next generation of entrepreneurs to define success not just by their financial growth, but also by social and environmental impact.” said Jay Coen Gilbert, co-founder of B Lab. "Happy Family is a leader in the global movement for a better way to do business."

About Happy Family

Launched on Mother’s Day 2006, and owned and operated by moms, Happy Family is the leading premium organic food brand delivering optimal nutrition for the entire family. Constantly innovating and bringing new products to market, Happy Family was the first organic brand to develop a complete line of premium, organic nourishment for babies’, toddlers’ and kids’ growing bodies. Happy Family products are consistently recognized for superior taste and nutrition. In 2011, the company was named America’s fastest growing organic food company by Inc. magazine, and founder and CEO Shazi Visram earned the title of Ernst & Young’s Entrepreneur of the Year for New York. With every product sold, the company supports Project Peanut Butter, a nonprofit that feeds starving children in Malawi and Sierra Leone. For more information, visit www.happyfamilybrands.com.