SALT LAKE CITY--(BUSINESS WIRE)--Following protracted litigation, local technology innovator, eTAGZ, Inc., has resolved its dispute with TV Guide to the parties’ mutual satisfaction. The national magazine has paid a confidential amount to eTAGZ to resolve any past or current concerns over TV Guide’s use of eTAGZ’s intellectual property.
“Respected and successful corporate citizens like TV Guide are companies we’d much rather work with than continue to litigate against,” said Isaac Jacobson, CEO of eTAGZ. He added, “Unlike patent trolls, we were a productive entity that decided to be more aggressive about enforcement as infringement took its toll on our bottom line. This distinction has helped us with the many settlements we have reached.”
eTAGZ continues to engage other infringing companies hoping to come to amicable agreements to settle past wrongs and work together in the future to make eTAGZ’s technology even more prevalent in the marketplace where clients and customers can benefit from it. Sean Reyes, eTAGZ General Counsel and candidate for Utah Attorney General in 2012, states, “eTAGZ is excited to push forward with its other strategic business relationships rather than maintain an adversarial one, which would only waste resources for both companies.”
However, with its flawless track record, eTAGZ is not backing down. Reyes continues, “While TV Guide has made a wise choice to settle, we will continue to litigate against Flambeau, Inc., (makers of toys such as the Duncan Yo-Yo), which is another defendant in this case.”
About eTAGZ, Inc:
eTAGZ, Inc. owns the patents to placing advertising or other content on digital media (in the form of CDs, DVDs, flash drives, etc.) attached to merchandise. eTAGZ engineers marketing strategies for major manufacturers, retailers, and multi-media outlets that combine entertaining and educational content designed to engage consumers with products resulting in added value, increased sales, and enhanced loyalty for the brands involved. www.etagz.com
About TV Guide:
TV Guide is a weekly American magazine with listings of TV shows. In addition to TV listings, the publication features television-related news, celebrity interviews, gossip and film reviews and crossword puzzles. Some issues have also featured horoscope listings.