LONDON--(BUSINESS WIRE)--Globally small and medium business Security Market (on-premise and cloud) spend is expected to experience an overall compounded annual growth rate of over 10% for the period of 2011 through 2016. Cloud security services currently accounts for nearly 17% of this total spending and is projected to increase to 24% by 2016. These findings emerge from the latest study by New York-based Access Markets International (AMI) Partners, Inc. The soon to be published 2012 Global SMB Security Market Assessment explores the market opportunities that are and will be available to security vendors worldwide.
Security is of intensifying concern for all small and medium business (SMBs, companies with less than 1000 employees) decision makers. The key drivers for this concern and for adoption of cloud-based security services in particular, come from a number of factors:
- Proliferation of mobile devices, both officially purchased company-sanctioned devices and employees’ own devices being used for both private and work related activities (BYOD “Bring-your-own device”) are significantly heightening security risk exposure which is becoming unmanageable for SMBs.
- Employees also want to use devices to access and disseminate company data in the same way they do in their private lives through a variety of social media.
- Keeping abreast of security on all these devices is a major challenge for SMB ICT management teams – where they exist.
- Weak prevailing economic conditions & capital expenditure restraints mean that the Cloud payment model offers a better way of procuring sophisticated ICT solutions, and keeping them up-to-date and “state of the art”.
“Security is a complex issue with rapidly changing permutations. Widespread lack of technical resources and expertise is leading to an increasing desire to outsource the problem amongst small and medium businesses,” comments Hugh Gibbs, VP Research for EMEA and report author. “This is presenting major opportunities for managed service solutions – particularly for skilled, local channel partners and managed security service providers (MSSPs).”
To take advantage of the myriad of opportunities in the dynamic SMB market security vendors will need to deploy viable solutions and will require vendor recognition of the following critical success factors:
- Easy to deploy Cloud service offerings within attractively-priced service bundles. Bundling increases potential service uptake by a factor of 4 or 5 AMI research shows.
- Availability through different channels including cloud-enabled local channel partners, service providers and retail/e-tail stores.
- Promotion through multiple information sources and communication channels both traditional and web based social media.
Related Study
AMI’s soon to be published 2012 Global SMB Security Market Assessment provides vendors with comprehensive analysis of the SMB security product and service opportunity, the key current drivers for adoption and how to address them. The report soon to be available covers the following topics:
- SMB spend on on-premise Security Software and Hardware, Security SaaS and Security Managed Services with projections to 2016
- Current and planned on-premise and cloud security solution usage
- Key ICT and security priorities
- Mobility the current challenge for SMB management
- Decision Making – information sources and influencers
- Channel Usage and Preferences
For more information about this study, e-mail hgibbs@ami-partners.com.
For more information about our other studies, AMI-Partners, or our global SMB research, call 212-944-5100, e-mail ask_ami@ami-partners.com, or visit us at www.ami-partners.com.
About Access Markets International (AMI) Partners, Inc.
AMI-Partners specializes in IT, Internet, telecommunications and business services strategy, venture capital, and actionable market intelligence — with a strong focus on global small and medium businesses (SMBs), and extending into large enterprises and home-based businesses. The AMI-Partners mission is to empower clients for success with the highest quality data, business strategy perspectives and go-to-market solutions. Led by Andy Bose, the firm has built a world-class management team with deep experience cutting across IT, telecommunications and business services sectors in established and emerging markets.
AMI has helped shape the go-to-market SMB strategies of more than 150 leading IT, Internet, telecommunications and business services companies. The firm is well known for its IT and Internet adoption-based segmentation of the SMB markets; its annual Retainership services based on global SMB tracking surveys in more than 25 countries; and its proprietary database of SMBs and SMB channel partners in the Americas, Europe and Asia-Pacific. The firm invests significantly in collecting survey based information from several thousand SMBs annually, and is considered the premier source for global SMB trends and analysis.