NEW YORK--(BUSINESS WIRE)--THE ROYAL CONCEPT will release their five-song debut EP to iTunes and other digital retailers on June 19, 2012 via LAVA/UNIVERSAL REPUBLIC RECORDS. Simultaneously, the Stockholm, Sweden quartet are set to exclusively premiere the music video for their first single, "Gimme Twice", on MyIsh's YouTube channel which will be showcased on YouTube’s homepage. The video will also be showcased on Fuse's YouTube Channel as their featured video that day.
The group has been bubbling online due to their irresistible alternative pop sound. With grooving guitars, shimmering keyboards, and an immediately memorable hook, "Gimme Twice" shimmies and shakes with indie rock attitude and dance floor energy. The song's sunny bounce arrives just in time for summer, and it serves as the perfect prelude to their forthcoming full-length album later this year.
As soon as the single hit radio, it became the #1 most added song at Alternative according to BDS. It's a testament to the track's sheer catchiness and instant appeal, paving the way for even bigger things to come.
Over the past year, THE ROYAL CONCEPT managed to catch the attention of the blog-o-sphere and play to rabid live audiences. "D-D-Dance" reached No. 2 on Hype Machine, while "Gimme Twice" hit No. 3. They began to pack houses in Sweden, selling out shows on their own. The group features David Larson [Vocals, Guitar], Filip Bekic [Guitar], Magnus Robert [Bass], and Frans Povel [drums]—who has served as a touring musician for the likes of Robyn. Lava Records founder and C.E.O. Jason Flom was transfixed by the band's presence and sound from the second he first saw them, signing them earlier this year. "You can't really put it into words," he affirms. "There's an intangible magic to this band. A&R usually isn't this easy!"
"Magic" is the best way to put it, and THE ROYAL CONCEPT has only just begun to cast their spell.
CONFIRMED TRACKLISTING FOR “THE ROYAL CONCEPT” EP:
1. Gimme
Twice
2. Goldrushed
3. Knocked up
4. Dddance
5. In
the end
Visit The Royal Concept on the Web:
www.facebook.com/theroyalconceptmusic
About Universal Republic Records A division of Universal Music Group, the world’s largest music company, Universal Republic is home to a diverse array of superstar artists such as 3 Doors Down, Amy Winehouse, Colbie Caillat, Gotye, Eddie Vedder, Enrique Iglesias, Florence + the Machine, Godsmack, Hinder, Owl City, The Rolling Stones, The Voice (Javier Colon, Dia Frampton), among many others.
It is comprised of innovative imprints and digital business ventures. It is comprised of Republic Nashville Records(The Band Perry), and is in partnerships with Aware Records(Mat Kearney), Big Machine(Taylor Swift), Brushfire(Jack Johnson, G Love), Cash Money(Lil Wayne, Drake, Nicki Minaj) Lava Records(Jessie J, Black Veil Brides), SRC(Akon, Melanie Fiona), Tuff Gong(Damien Marley, Stephen Marley) among others.