LONDON--(BUSINESS WIRE)--Today, Harrods is delighted to announce an exciting collaboration with Disney – the world’s leading family entertainment brand – as the luxury store puts plans in place to showcase a glamorous take on Disney’s fairytale Princesses this Christmas.
Celebrations will get underway in November when the store will unveil an extravagant set of window displays showcasing dresses created by world-leading designers, including Oscar de la Renta, Versace and Elie Saab – each with a unique interpretation of the original Disney Princess dresses.
Inspired by the individual stories of the Disney Princesses, Harrods will pay tribute to each of them – Ariel, Aurora (Sleeping Beauty), Belle, Cinderella, Jasmine, Mulan, Pocahontas, Rapunzel, Snow White and Tiana – with a host of exciting in-store events and promotions.
A one-off 7,000 square foot dedicated Disney area, located on the Fourth Floor, will house a Disney Princess pop-up boutique and a broad range of Disney products, including bespoke and limited-edition items, which will be available to purchase throughout the festive period*. Cinderella will receive a particular spotlight as part of Disney’s celebration of the global high definition launch of the animated classic masterpiece “Cinderella” Diamond Edition on Bluray this autumn.
Mark Briggs, Store Image Director at Harrods, said: “Each year we strive to deliver a Christmas theme that will inspire and enthrall our customers. Collaborating with Disney this year is an exciting prospect for the store, as it allows us to combine luxury and fashion with fantasy and nostalgia to execute a show-stopping Christmas”
Anna Hill, Chief Marketing Officer, The Walt Disney Company UK & Ireland added: “We are thrilled to be working with Harrods and some of the world’s most famous designers to sprinkle some magic on Christmas in London this year. The enchanting stories of our Disney Princesses are timeless and continue to inspire girls and women across generations.”
*Or until stock lasts
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About The Walt Disney Company (UK):
The Walt Disney Company (TWDC), together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. Disney is a Dow 30 company and had annual revenues of around $40.9 billion in its last fiscal year (FY11).
TWDC has had a strong presence in the UK for more than 75 years and currently employs over 3,500 people. TWDC UK is a major film distributor with recent successes including “Marvel Avengers Assemble”, “The Muppets” and “War Horse”. Disney also works with local broadcast partners to bring compelling and creative branded and non-branded content to viewers via a variety of platforms, including the award-winning series ‘’Grey’s Anatomy.’’ Disney Channel is the number one pay TV channel with kids (4 – 15) for the sixth consecutive year in the UK and now reaches half of all girls (8 – 12). The Disney Channel multiplex in the UK also includes Disney XD, Disney Junior and Disney Cinemagic. ESPN has made significant inroads into the UK market after establishing the “ESPN” channel in the UK, offering a wide range of sports, including the Barclays Premier League, Scottish Premier League, Aviva Premiership Rugby, FA Cup and the newly added UEFA Europa League. Disney’s wide range of consumer products, including toys, apparel, home décor, foods, books and magazines, are sold at specialist and mass market retailers and at numerous Disney Stores across the UK. In 2008, Disney announced its partnership with Great Ormond Street Hospital Children’s Charity focused on raising £10 million towards the hospital’s redevelopment appeal. The Disney Appeal works across all of the Disney businesses to raise funds and
provide unique and memorable experiences for patients and their families.
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