DUBLIN--(BUSINESS WIRE)--Dublin - Research and Markets (http://www.researchandmarkets.com/research/4jwpks/enterprise_social) has announced the addition of Frost & Sullivan's new report "Enterprise Social Media and Web 2.0 Market 2010" to their offering.
A Rise in the Number of Mobile Workers Creates a Strong Case for the Implementation of Enterprise Social Media and Web 2.0 Market
Measureable KPI Vital to Convince Enterprises of the Utility of Enterprise Social Media and Web 2.0
Asia Pacific, with its large Gen-Y population, has become the fastest growing region of social networking users in the world. Southeast Asian countries such as Philippines and Malaysia have already achieved penetration rates of as much as 85 percent for popular social networking sites. Social media platforms are becoming rapidly commercialized due to the escalating need for social interaction between businesses and customers to promote products and services. However, free-to-use consumer social networks and the Internet regulation in countries such as India and China, which offer only limited access to social media platforms, have slowed regional adoption of these global platforms. The deployment of localized versions of Facebook and Twitter in these countries could limit the impact of the regulations on the market.
Further, businesses are often reluctant to implement enterprise social media and Web 2.0 applications due to the lack of successful deployment cases. Most social media platforms have long ROI periods, which deter enterprises that are only seeking short-term benefits. Companies should adopt easily measurable key performance indicators (KPIs) to gauge the utility of enterprise social media and Web 2.0 applications in their day-to-day operations. Easily measurable KPIs will help decision makers to justify the investment in enterprise social media applications, says the analyst of this research. A KPI that can be easily measured is the increase in intercompany communication and knowledge sharing, which is a clear indicator of the breakdown of information silos in a company.
Key Topics Covered:
1. Executive Summary
2. Market Overview
3. Total Market
4. Sub-region Breakdown
5. The Last Word (Conclusions and Implications)
6. Legal Disclaimer
7. Appendix
For more information visit http://www.researchandmarkets.com/research/4jwpks/enterprise_social
Source: Frost & Sullivan