REDWOOD SHORES, Calif.--(BUSINESS WIRE)--Avangate, the agile eCommerce service provider trusted by thousands of Software and SaaS companies to grow their businesses worldwide through any channel and any model, today announced that Serena Software, the leader in Orchestrated IT solutions, has selected Avangate’s global SkyCommerce platform to automate the sales process for select products, including Prototype Composer, opening up a self-service sales model for new markets.
Serena Software is the largest private Application Lifecycle Management (ALM) provider in the world, with product lines that encompass application development, IT operations and IT services management. The company has implemented Avangate’s SkyCommerce solution to add new online sales models and allow Prototype Composer customers to self-manage their software licenses and payments.
“At Serena, we are always looking to serve our customers better, and find new business models and areas of growth. Online sales is a natural path for Serena as we look to build frictionless transactions that lead to long-term customer relationships,” said Steve Brodie, Group VP for Serena Software’s ALM business unit. “Our partnership with Avangate is helping us to reach new markets and geographies in a highly cost-effective manner.”
“With both the commerce platform and business intelligence across thousands of SMB and Enterprise customers, Avangate provides Serena the aggregated platform insights to quickly adapt to new business models,” said Michael Ni, CMO/SVP, Marketing and Products, Avangate. “Enterprise transition to global online sales is a growing business imperative as cloud services become the norm for technology buyers.”
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About Serena Software
Serena Software provides Orchestrated IT solutions to the Global 2000. Serena’s mission is to help enterprises orchestrate their IT operations for tremendous competitive advantage. Its 4,000 active enterprise customers, encompassing almost one million users worldwide, have made Serena the largest independent ALM vendor, and are now using Serena to orchestrate IT service management and other vital processes. Headquartered in Silicon Valley, Serena serves enterprise customers from 29 offices in 14 countries. Serena is a portfolio company of Silver Lake Partners, the leader in private investments in technology-enabled industries.
For more information on Serena, visit http://www.serena.com.
About Avangate
Avangate is an advanced eCommerce provider that enables software and Software-as-a-Service companies to sell their products via any channel and any model with a view to optimizing both online and offline revenue. Specifically designed for the software vertical, Avangate’s scalable SkyCommerce® solution includes a full-featured secure eCommerce platform, a partner management system as well as a worldwide affiliate network. Avangate's expertise in the software business helps vendors increase product visibility on the Internet, maximize access to additional selling channels and improve overall software revenue.
More information can be found on avangate.com