BENSALEM, Pa.--(BUSINESS WIRE)--A recent survey of 140 Lupin Pharmaceuticals, Inc., field sales reps and district managers assessing the impact of BusinessOne Technologies, Inc.’s Maestro Lite analytics solution found that increased knowledge of the managed care landscape within territories resulted in more effective pre-call planning, physician targeting, pull-through initiatives and messaging.
Among the key findings of the online survey, conducted by BusinessOne Technologies:
- 89% of the reps polled had adjusted their physician targeting because of critical information obtained via Maestro Lite
- 94% of the district managers had modified tactics or strategy within their districts
- 82% of the reps said that using Maestro Lite had helped them become more successful within their territories
According to survey participants:
- “Whenever a rep can go into an office understanding the managed care landscape, he/she is at an advantage because product positioning is made much easier. [Lupin DM]
- “Managed care is one of the major driving forces which influence doctors’ prescribing habits. Maestro Lite is a great tool to identify the doctors with the highest potential to use our products.” [Lupin rep]
- “Now that reps have access to this information prior to the call they do not have to rely on asking the staff/doc but will know with confidence and can focus on opportunities rather than fact-finding.” [Lupin DM]
- “The key to success with Maestro Lite is its ease of use, functionality and downloadable information.” [Lupin rep]
Maestro Lite, a new analytics solution from BusinessOne Technologies (BOT), was chosen by Lupin to provide integrated managed care intelligence to its Managed Markets and Brand sales force. Like BOT’s full-feature Maestro, the “Lite” version contains critical look-up features and reporting capabilities in a single sign-on, web-based application.
Maestro Lite enables users to access and analyze essential data elements related to formulary controls, benefit design, demographics and utilization at the plan and physician level. Designed for the territory specialist and district and regional managers, Maestro Lite allows users to quickly view plan-based prescription activity by payer channel using pre-defined data filters for speed and flexibility in generating geography-specific reports.
Other survey highlights:
- All of the DMs surveyed reported having used Maestro Lite to support pull-through
- DMs said that Maestro Lite had increased their reps’ overall effectiveness
- Reps and DMs alike rated their knowledge of the managed care landscape within their territories as being significantly higher after using Maestro Lite than before they had access to the analytics solution
About BusinessOne Technologies, Inc.
BusinessOne Technologies develops and deploys healthcare technology and data management solutions, providing strategic competitive analysis, research and consulting for biotech, pharmaceutical, life-sciences and investment companies. For more information, visit http://www.businessonetech.com.
About Lupin Pharmaceuticals
Lupin Pharmaceuticals, Inc. is the U.S. wholly owned subsidiary of Lupin Limited, with sales and marketing headquarters in Baltimore, MD. Lupin Pharmaceuticals, Inc. is dedicated to delivering high-quality, branded and generic medications trusted by healthcare professionals and patients across geographies. For more information, visit http://www.lupinpharmaceuticals.com.