BOSTON--(BUSINESS WIRE)--Apperian (www.apperian.com) today announced the availability of Crowdsourcing, a new corporate social media tool that leads to better mobile apps by uniting mobile app users, developers and IT through gamification. The company also announced an AppRatings feature that enables users to provide feedback on apps. Both products work with the company’s EASE mobile application management platform.
With these two new features, Apperian gives businesses the opportunity to improve the usability and adoption of mobile apps, as well as inspire the development of new apps.
Apperian Crowdsourcing creates a path for app developers and users to propose improvements to existing apps or ideas for new apps. By making the process fun and easy, employees are encouraged to proactively get involved, significantly improving the adoption of new and existing applications.
Apperian Crowdsourcing employs gamification techniques to increase engagement. For example, a company might create badges that would reward employees who propose the best change to an existing app or the best idea for a new application. In addition, companies can create leader boards and ratings systems.
“There are many great ideas for mobile business apps that never see the light of day because there is no easy way for employees to get involved,” said Allan Murray, Apperian Senior Vice President of Products. “Crowdsourcing enables IT to engage with users and developers in a way that results in better applications and adoption.”
For those not ready to jump into Crowdsourcing, Apperian has integrated AppRatings into EASE. AppRatings allows users to provide feedback on apps via a simple scale of 1-5 stars. Users can also provide comments about apps, and all of the information can be seen by an administrator. By moving to the next step and adopting Crowdsourcing, businesses can convert ratings and comments into a rich community that leads to better apps and a better experience.
Apperian, Inc. is a mobile application management (MAM) company. The Apperian EASE platform delivers enterprise mobility services that enable many of the world's largest corporations to securely deploy and manage mobile apps for iOS, Android and Blackberry. Apperian is empowering the liberated enterprise to support the BYOD revolution.
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