ST. LOUIS--(BUSINESS WIRE)--In conjunction with National Hairball Awareness Day (April 27), FURminator, the #1 premium brand in complete skin and coat care in the pet specialty category, is hosting a “FUR creature” contest to spread the word about the dangers of cat hairballs.
A talented group of over 30 pet bloggers took on the FURminator challenge to present celebrity-themed “FUR creatures.” With the help of these bloggers, consumers are seeing how the FURminator deShedding tool, when used a few minutes twice a week, helps to relieve pet owners of the mess of loose fur and hairball worries.
“FUR creations” include the likes of Katy Perry, Lady Gaga, Ellen DeGeneres, Conan O’Brien and Justin Bieber—all made from excess fur as a result of a deShedding session.
Consumers can vote on pet blogger submissions by going to the FURminator Facebook page. FURminator will donate $1,000 to the top “FUR creature” winner’s animal charity of choice.
“Although hairballs may be a humorous subject to some people, they are no laughing matter for cat owners and their more than 90 million feline companions,” says Cathy Heimberger, FURminator’s Marketing Director. “FURminator deShedding tools aid in this issue by decreasing shedding up to 90% and reducing hairballs. By preventing hair from getting into a cat’s body in the first place, cat owners can also avoid the use of hairball treatments like lubricants and gels.”
With options for both small and large breeds, the FURminator line of deShedding tools for cats (MSRP $42.99-49.99) enables cat owners to easily find the right size product for their pet. In addition, each size tool offers both long and short hair varieties for optimal results.
FURminator deShedding Tools for cats, dogs, small animals and horses, as well as other grooming tools, shampoos and hair care products, are sold at national pet retailers and distributed through professional pet groomers, veterinary practices and rescue organizations. They are also available for purchase online or through professional and consumer catalogs. For more information on FURminator, visit www.FURminator.com.