LANDOVER, Md.--(BUSINESS WIRE)--Decision Software, provider of world class campaign management and marketing services, and strategic partner Anchor Computer, leading solutions provider for direct marketers, announce the tenth year of that relationship – an arrangement that has made DSI software a valuable direct marketing resource for more than ten Anchor Computer clients.
“Decision Software and its MarketWide software consistently prove their value as we help our clients build relationships with new and existing customers,” said Jim Spillane, vice president of database services at Anchor Computer, which provides marketers with the data processing services, software and data to optimize databases for highly profitable direct marketing campaigns. “Marking this anniversary, both in terms of years and client served, is a great opportunity to recognize DSI as a partner that delivers state of the art solutions for the growing demands of multichannel marketing.”
Decision Software’s MarketWide campaign management system differs from conventional database applications through a proprietary segmentation engine that makes a single pass of the data to achieve top level performance – supporting the most highly complex marketing campaigns.
“After 10 years of a strong relationship with Anchor Computer, we view them not only as our partners, but as our friends,” said Jeff Fowler, president of Decision Software. “Anchor Computer is an industry leader that delivers top notch solutions with great ROI, and we're proud that they have chosen MarketWide over so many competitors, recognizing the value of its flexibility and open architecture technology.”
About Anchor Computer
Headquartered in Farmingdale, New York, Anchor Computer has been in business for over 25 years, providing marketers with data processing services, software and data to create more effective and profitable direct marketing. Anchor is a non-exclusive licensee of the United States Postal Service® for NCOALink™, DSF2™, DPV™, and LACSLink™, and services more than a thousand clients of varying sizes, including Fortune 100 companies.
About Decision Software
Decision Software, Inc. provides high quality marketing services and software solutions, including database design and hosting in a secure data center, address hygiene, email delivery and tracking, web surveys and business intelligence reporting. DSI's powerful MarketWide™ software has attracted some of the largest companies in the world by providing open architecture campaign management and reporting in a hosted or non-hosted environment, with the tested capability to surpass a billion transactions and drive marketing campaigns containing hundreds of segments. Green Mountain Coffee, Dale and Thomas Popcorn, Creative Automation, J. Walter Thompson, The Richards Group, Datamann, and Anchor Computer are just some of the businesses that look to DSI for industry-leading database marketing capabilities. Founded in 1989 and based in Landover, MD, DSI is privately owned. For more information, contact Eli Black, DSI director of client services, at (301) 459-9000 or visit www.dsoftware.biz.