Triton Digital Releases Advertising Platform Featuring Enhanced Mobile Campaign Solutions

Updated Platform with Enhanced Mobile and Advertiser Creative Library Functionality Used by 22 of Top 25 Broadcast Groups

NEW YORK--()--Triton Digital (www.tritondigital.com), a market leader enabling media companies to manage, measure and monetize their content digitally, today announced the release of its updated Advertising Platform, enabling publishers to forecast a mobile-only audience, deliver targeted pre-roll video or targeted in-stream audio with or without synched banners, and access post-campaign results in real-time.

Enhanced features in the Advertising Platform include:

  • Advanced Targeting and Forecasting – Extended targeting capabilities for pre-roll and in-stream ads, enabling advertisers to target audiences by mobile devices, by country, or across any audience segment by any pre-specified custom targeting criteria. It also features improved inventory availability forecasting based on selected targeting criteria.
  • Advertiser Creative Libraries – The Creative Library establishes a unique repository of creative materials for each advertiser and enables them to manage creative content without having to immediately create or assign it to a spot. This also eliminates the need to re-upload the same creative for each individual spot.

“Mobile campaigns continue to be a priority for advertisers as their customers consume more and more content on-the-go,” said Dominick Milano, COO of Triton Digital’s Streaming division. “Publishers are excited to take advantage of this expanding revenue stream, and we’re making it easier for them to manage and measure their ads’ effectiveness in order to create agile campaigns that deliver the right messages to the right audiences.”

Triton Digital’s Advertising Platform currently serves 38 of the top 50 broadcasters in the United States, including 22 of the top 25 broadcast groups.

About Triton Digital

Triton Digital is the leading digital service provider to traditional and online radio with a rapidly expanding roster of media clients emerging from the television and print space. Our infrastructure, applications, and innovation are powering digital audience and revenue growth for clients around the globe. Our platform makes digital content extensible, personal, social, and profitable. Triton Digital is a portfolio company of funds managed by Oaktree Capital Management, L.P., a leading global investment management firm.

Contacts

fama PR
Jessica Harrison, 617-986-5024
triton@famapr.com

Release Summary

Triton Digital has released of its updated Advertising Platform enabling publishers to forecast a mobile-only audience, deliver targeted pre-roll video or targeted in-stream audio.

Contacts

fama PR
Jessica Harrison, 617-986-5024
triton@famapr.com