LONDON & NEW YORK--(BUSINESS WIRE)--Evidon, the world leader in empowering consumers and businesses to see, understand and control data online, today announced the launch of its Global Tracker Report, enabled by the scale generated by its proprietary Ghostery user panel and comprehensive library of tracking code. Ghostery provides insights into the online tracking ecosystem across more than 8 million domains worldwide. The report is available on Evidon’s blog. http://blog.evidon.com/2012/03/08/privacy-on-the-global-financial-web/
The Evidon Global Tracker Report will be issued semi-annually and edited by industry thought leader Darren Hermann, Chief Digital Media Officer of The Media Kitchen and President of kbs+p Ventures, the investment arm of Kirshenbaum Bond Senecal + Partners. The report will provide all market players with unprecedented insight into this fundamental segment of digital media.
“There’s a reason so many of the leading companies online choose to work with Evidon,” said Herman. “Having worked with their team to gather and issue a preliminary version of this report last December (http://mygho.st/67), I know how comprehensive their technology is and how deep their knowledge of this space is. Nobody else has the view that Ghostery enables, so I’m really excited to be involved with this vital effort to inform the market.”
A comprehensive but easily-digestible combination of primary data and editorial from experts in the space, this semi-annual report will cover a range of issues around data collection and usage, such as:
- The most ubiquitous tags across the internet and where they appear
- Which improve performance, and which may hinder it
- Case studies on how businesses are using this newfound insight to secure their audience data, improve performance and comply with privacy regulations
- Guest spotlights from industry luminaries
Unprecedented Insight
The Evidon Global Tracker Report is driven by Evidon’s key, proprietary assets. The first is Ghostrank, Evidon’s panel of over 300,000 users worldwide, which sees and reports comprehensively on tracker data that simplistic cookie compliance scanners miss (panel members are users of Ghostery®, a browser add-on that allows consumers to see which companies are tracking them when they visit a website and, if they wish, block that tracking).
The panel and an automated lab tie to Evidon’s database of more than 800 companies—and to the only comprehensive library of tracking code on the internet—providing deep insight to advertisers, publishers and networks via Evidon’s Encompass service. Evidon Encompass delivers an unprecedented level of transparency and control for any website. This enables improved website performance, search engine optimization (SEO) and compliance with the EU ePrivacy Directive, as well as the US Self-Regulatory Program for OBA.
“There are no short cuts to complying with the ePrivacy Directive,” said Evidon CEO Scott Meyer, in an interview that appears in New Media Age. “Solutions that don’t necessarily rely on cookies may have a lot of advantages but they have exactly the same compliance obligations under the ePrivacy Directive as any cookie-based solution.”
The Evidon Global Tracker Report will be distributed at both US and EU Evidon Empower summits, the next to be held in London on May 21st. Individual parts of the report will also be published online periodically and made available exclusively to Evidon clients and partners.
About Evidon
Evidon empowers consumers and businesses to see, understand and control data online. With insights fueled by its Ghostery® browser extension and rich, 800+ company privacy database, Evidon enables businesses to assess the cookies and other tracking activity on their websites, helping them to protect their audience data and improve performance. As the first and largest dedicated provider of privacy and compliance solutions for digital media, Evidon also enables leading brands, agencies, publishers, advertising networks and others to comply easily with privacy laws and self-regulatory programs across North America and Europe. Evidon’s InForm service delivers over a billion “Ad Choices” notices daily on behalf of these businesses—in the U.S. and in local languages across Europe—giving consumers transparency into and control over how their information is used online. By protecting themselves and empowering consumers, businesses build their brands and improve results. For more information, please visit: www.evidon.com