NEW YORK--(BUSINESS WIRE)--Iconic American brand Joseph Abboud® continues to modernize the retail landscape by announcing the launch of an iPad app that will improve the made-to-measure tailored clothing experience. In partnership with Nordstrom, the made-to-measure digital selling platform uses innovative technology allowing for a unique customer in-store shopping experience. The Joseph Abboud Made-to-Measure iPad app was envisioned, designed and built as a modern, collaborative customer experience which streamlines the made-to-measure sales process and fosters brand engagement in-store.
The iPad Made-to-Measure app is the first of its kind available within Nordstrom men’s clothing department. As a business-to-business solution, the iPad app looks to increase the custom clothing business for both companies. This app launches March 2012 and will be available in all Nordstrom stores throughout the U.S.
The app better enables customers to browse a full range of Joseph Abboud fabrics, select a style preference and silhouette that fits his body type and review previously purchased Joseph Abboud garments in the customer profile closet. The app showcases meticulous custom suiting details including lapels, pockets and vents allowing customers to create a personalized tailored garment. The order is then immediately placed with the Joseph Abboud factory in New Bedford, MA reducing the average turn around time to create and deliver custom made garments to the customer. By fusing technology, retail and fashion, the app provides a user-friendly customer experience for made-to-measure shopping.
“Our goal for the partnership was to build a modern business-to-business solution to support the growth of Nordstrom’s made-to-measure and special order business. We have built a multipurpose selling tool and a simplified, faster ordering system. Nordstrom is a valued partner and we feel that the application will reshape the tailored clothing shopping experience by directly catering to our customer’s needs,” says Tony Sapienza, CEO of Joseph Abboud.
“Technology is an increasingly important part of the service experience we hope to offer our customers,” says David Witman, Nordstrom’s executive vice president and general merchandise manager for Men’s Apparel. “Joseph Abboud is a terrific partner and the made-to-measure app is reflective of our combined efforts to add new capabilities to increase speed and convenience, and provide a more personalized experience for our customers. We look forward to introducing this functionality in our stores this March.”
ABOUT JOSEPH ABBOUD®
Joseph Abboud® is a modern, sophisticated menswear and lifestyle destination embracing a redefined and authentic point-of-view that speaks to the new American man. With tailored clothing expertly crafted in the United States with the finest fabrics, Joseph Abboud® epitomizes innovative design, superior fit and a distinct style, thoughtfully outfitting men through for every facet of their life. Applying a designer eye to an artful masculinity, Joseph Abboud® is the ultimate source for foundation pieces, accentuated by on-trend details. The Company has seamlessly evolved from suiting and sportswear to encompass a wide array of product offerings that enrich every aspect of a man's life, including accessories, luggage, footwear, eyewear and home furnishings. JA Apparel Corp® brand names include Joseph Abboud®, JOE Joseph Abboud®, Joseph Abboud BOYS® and Joseph Abboud Home®. Joseph Abboud® branded products are available in fine department stores and specialty stores throughout the United States, and more than fifty countries worldwide.
ABOUT NORDSTROM
Nordstrom, Inc. is one of the nation’s leading fashion specialty retailers. Founded in 1901 as a shoe store in Seattle, today Nordstrom operates 225 stores in 30 states, including 117 full-line stores, 104 Nordstrom Racks, two Jeffrey boutiques, one treasure&bond store and one clearance store. Nordstrom also serves customers through Nordstrom.com and through its catalogs. Additionally, the Company operates in the online private sale marketplace through its subsidiary HauteLook. Nordstrom, Inc.’s common stock is publicly traded on the NYSE under the symbol JWN.