Pantech Element Tablet Launches with HD Haptics from Immersion

User navigation enhanced with intuitive haptic effects; new audio conversion delivers a multi-media experience users can feel

2012 International CES

SAN JOSE, Calif.--()--Immersion Corporation (Nasdaq:IMMR), a leading developer and licensor of touch feedback technology, today announced that the Pantech Element is the first publicly-available tablet that delivers a high-definition haptic experience.

Launched in the US at the 2012 International Consumer Electronics Show (CES), Pantech’s Element is an 8-inch, Android-based tab. Utilizing Immersion’s piezo reference design, the tablet combines a single piezo actuator from Samsung Electro-Mechanics Corp and the DRV-8662 haptic piezo driver from Texas Instruments with Immersion’s TouchSense® 5000 control software and MOTIV™ Integrator tools to produce cutting-edge touch feedback effects throughout the user interface and applications.

“Immersion’s TouchSense 5000 software takes advantage of the unique capabilities of high-fidelity actuators to create responsive and distinct haptic effects,” said Dennis Sheehan, Immersion’s vice president of marketing. “By working with Pantech to customize the Element with our MOTIV Integrator, we developed an intuitive and engaging user experience. Users not only receive subtle and compelling enhancements to their device navigation, but they also receive enlivening haptic feedback for multi-media content.”

“As a technology leader and innovator, we are committed to delivering the most advanced multi-media experiences to our consumers,” said Lim Sung-jae, Director of Overseas Marketing at Pantech Headquarters. “Immersion’s high definition touch feedback produces better, crisper effects – unique to any other user experience in the market.”

In addition to utilizing Immersion’s MOTIV Integrator to waterfall haptic effects throughout the Android UI and applications, the Element is also the first commercial implementation of MOTIV Integrator’s Reverb Module to automatically insert haptic feedback into applications by translating audio data into effects. For users watching video or playing games, the Reverb Module creates a more engaging multi-media experience by seamlessly combining touch effects with audio content.

“The key to enhancing mobile content with haptics is to make UI and applications feel like they look and like they sound,” explains Chris Ullrich, Immersion’s vice president of user experience. “The unique capabilities of high fidelity actuators allow us to create nuanced effects that compliment, rather than overwhelm, the user experience.”

For more information on Immersion’s TouchSense technology and MOTIV Development Platform, visit http://www.immersion.com/markets/mobile/index.html.

About Pantech (www.pantech.com)

Pantech Co., Ltd. is one of Korea’s top three mobile handset makers. Pantech has received wide-ranging industry recognition for its innovative handset designs, and has also introduced a significant number of breakthrough technologies in the mobile phone industry. Established in 1991, Pantech collectively has approximately 3,500 employees and 6 regional sales offices worldwide.

About Immersion (www.immersion.com)

Founded in 1993, Immersion (Nasdaq:IMMR) is the leading innovator in haptics technology; the company's touch feedback solutions deliver a more compelling sense of the digital world. Using Immersion's high-fidelity haptic systems, partners can transform user experiences with unique and customizable touch feedback effects; excite the senses in games, videos and music; restore "mechanical" feel by providing intuitive and unmistakable confirmation; improve safety by overcoming distractions while driving or performing a medical procedure; and expand usability when audio and visual feedback are ineffective. Immersion's TouchSense technology provides haptics in mobile phone, automotive, gaming, medical and consumer electronics products from world-class companies. With over 1,200 issued or pending patents in the U.S. and other countries, Immersion helps bring the digital universe to life.

Forward-looking Statements

This press release contains "forward-looking statements" that involve risks and uncertainties as well as assumptions that, if they never materialize or prove incorrect, could cause the results of Immersion Corporation and its consolidated subsidiaries to differ materially from those expressed or implied by such forward-looking statements.

All statements, other than the statements of historical fact, are statements that may be deemed forward-looking statements, including, but not limited to, the statement that the key to enhancing mobile content with haptics is to make UI and applications feel like they look and like they sound, and statements regarding Immersion’s TouchSense 5000.

Immersion's actual results might differ materially from those stated or implied by such forward-looking statements due to risks and uncertainties associated with Immersion's business, which include, but are not limited to, continued disruption in the markets for Immersion's and its licensees' products due to the recent earthquake and tsunami in Japan; delay in or failure to achieve commercial demand for Immersion's or its licensees' products; a delay in or failure to achieve the acceptance of force feedback as a critical user experience; and unanticipated difficulties and challenges encountered in development efforts and other factors. Many of these risks and uncertainties are beyond the control of Immersion.

For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in Immersion's Annual Report on Form 10-K for 2010 and its most recent Quarterly Report on Form 10-Q, which are on file with the U.S. Securities and Exchange Commission. The forward-looking statements in this press release reflect Immersion's beliefs and predictions as of the date of this release. Immersion disclaims any obligation to update these forward-looking statements as a result of financial, business, or any other developments occurring after the date of this release.

Immersion, the Immersion logo, MOTIV and TouchSense are trademarks of Immersion Corporation in the United States and other countries. All other trademarks are the property of their respective owners.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50127151&lang=en

Contacts

Immersion Media Contact:
Edelman
Reagan Crossley, +1-650-762-2955
reagan.crossley@edelman.com
or
Immersion Investors Contact:
The Blueshirt Group
Jennifer Jarman, +1-415-217-5866
jennifer@blueshirtgroup.com

The Pantech Element with Immersion HD Haptics; image courtesy of Pantech. (Graphic: Business Wire)

The Pantech Element with Immersion HD Haptics; image courtesy of Pantech. (Graphic: Business Wire)

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Contacts

Immersion Media Contact:
Edelman
Reagan Crossley, +1-650-762-2955
reagan.crossley@edelman.com
or
Immersion Investors Contact:
The Blueshirt Group
Jennifer Jarman, +1-415-217-5866
jennifer@blueshirtgroup.com