LENEXA, Kan.--(BUSINESS WIRE)--Shawn Etheridge has joined Vance Publishing Corporation as Vice President & Publishing Director where he will have responsibility for several of the company’s leading brands.
“Shawn will oversee the Produce Division, which includes The Packer, the premier news brand in the fresh produce industry, Red Book Credit Services, Greenbook Data Services, Doane Advisory Services, AgProfessional and AgriTalk,” says Vance Publishing President Peggy Walker. “While the brands are unique and targeted to their respective markets, they serve overlapping audiences within the agriculture community and share many of the same customers. Shawn has extensive strategic and operational experience in various business models across multiple industries. Those skills will be extremely valuable as we continue to enhance the individual products and grow the services that we provide to the agriculture community.”
Etheridge has a proven track record of growing revenue, profit and market share. At Penton Media, a global provider of business information products and services to many industries, he was Senior Vice President charged with strategic and financial planning for the Aviation, Transportation, and Information Data Services Divisions with responsibility for 210 employees in eight regional offices. Under his leadership, the company grew leading and in several cases dominant market share positions while dramatically increasing margins. Immediately prior to joining Vance Publishing, he was CEO/COO of Cool Creek Solutions, a privately held information management enterprise providing cloud-based employee benefit program administration and services to large employers. Etheridge holds an MBA and a Bachelors degree in Economics from the University of Missouri.
The Packer brand includes a weekly newspaper, daily e-newsletters, a robust website, several directories and a soon-to-launch Midwest regional trade show. Produce Retailer, The Grower, and Citrus & Vegetable are monthly publications, e-newsletters and websites serving the fresh produce supply chain. Red Book Credit Services delivers credit intelligence for fresh produce and transportation subscribers through print and online venues. Greenbook Data Services provides critical information on crop protection chemicals through web-based services and a series of reference books and web services.
Doane Advisory Services delivers authoritative economic analysis and price trending information to the agribusiness, food manufacturing, foodservice, farm production and financial communities through online commentary, newsletters, a speakers’ bureau, and topic-specific reports.
AgProfessional includes a monthly publication, e-newsletters and a website bringing agronomic and business management solutions to retailers/distributors, professional farm managers and crop consultants. AgriTalk, a live one-hour talk radio program heard in more than 75 markets in the Midwest, links producers, ranchers and rural consumers through discussions of various lifestyle, consumer and agricultural issues.
ABOUT VANCE PUBLISHING
Vance Publishing Corporation is a leading business-to-business integrated media company serving the agriculture, beauty and professional woodworking industries. The company produces 15 magazines, more than 50 newsletters, over 30 websites, several trade shows and events, a subscription-based data product set, and custom media products. Founded in 1937, Vance Publishing Corporation is headquartered in Lincolnshire, Ill., with additional offices in Lenexa, Kan., and St. Louis, Mo.