44Doors Tapped by Hallmark Channel to Deliver Interactive, Multimedia Experience via QR Codes During Billy Ray Cyrus Christmas Movie

“On-Air” QR Code Lets Fans Download Early Music Releases, Video

AUSTIN, Texas--()--44Doors, a leading provider of mobile marketing platforms, today announced that Hallmark Channel will use the 44Doors mobile marketing platform to let TV viewers scan a QR code during one of the channel’s Original Movies, expanding the user experience by letting them download related content and video.

Until recently, television viewers were in a position to only consume content from networks and advertisers. Now, with the invention of technology such as QR codes (Quick Response codes), viewers are in a position where they can not only view content, but also interact with it in real-time.

Billy Ray Cyrus will give his fans an exclusive gift this holiday season through Hallmark Channel and mobile marketing solutions partner 44Doors. Hallmark Channel will be offering a free music video download via QR code of a new, original song ("Home") written and performed by country music superstar Billy Ray Cyrus.

Cyrus stars in Hallmark Channel Original Movie “Christmas Comes Home to Canaan,” set to premiere Dec. 17 at 8 p.m. ET/PT, with the World Premiere of the music video following immediately afterward. The QR code, powered by 44Doors, will appear on Hallmark Channel, Friday, Dec. 16 (between 9:30-10 p.m. ET/PT) and again on-air Saturday, Dec. 17 (approximately 10:00 p.m. ET/PT). The QR code will be preceded by three alerts telling viewers to get their smart phones ready. When the code appears on the screen, they can use an available reader to stream the video on their mobile devices or instructions to download to their desktop.

To scan the Billy Ray Cyrus QR code, use any preferred QR code reader or text SCAN to 44040 to download the free Scanlife app available for iPhone, Android, and Blackberry devices.

About 44Doors

44Doors is a leading provider of mobile marketing platforms that help agencies, brands and marketing professionals influence decisions by enabling the seamless integration of brands with life through the power of mobile, social and experiential media. 44Doors CaptureENT™, for enterprise license, and Capture™ enable marketers to reach their audiences on personal terms, when and where relevance, convenience and decisions converge. 44Doors helps more than 1,500 clients such as Bank of America, Coca-Cola, Fujitsu and Fleishman-Hillard learn and apply insightful real-time personal information and behavioral analytics to drive sales and monetize brand interactions by connecting brands with audiences where they work, live and play. For more information, visit www.44Doors.com.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50110299&lang=en

Contacts

44Doors
Scott Campbell, 512-423-4907
dscampbell@phillipscompany.com

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Release Summary

Billy Ray Cyrus will give his fans an exclusive gift this holiday season through Hallmark Channel and mobile marketing solutions partner, 44Doors. TV viewers will scan a QR code from the TV screen.

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Contacts

44Doors
Scott Campbell, 512-423-4907
dscampbell@phillipscompany.com