DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/10a1d7/brazil_tourism_rep) has announced the addition of the "Brazil Tourism Report Q1 2012" report to their offering.
Business Monitor International's Brazil Tourism Report provides industry professionals and strategists, corporate analysts, tourism associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Brazil's tourism industry.
Positive Overall Trend, and More Tourists Expected for the Football World Cup in 2014 and the Olympic Games in 2016
BMI remains highly positive about the outlook for Brazil's tourism industry in 2012. International disembarkations, which are released monthly by the Ministry of Tourism and serve as a proxy for tourist arrivals in the absence of this data being released by the ministry in a timely fashion, show an increase of 15.9% year-on-year (y-o-y) over 9M11 to 6,735,083.
For 2011, preliminary indications from the Ministry of Tourism are that a total of 5.5mn foreign tourists will visit Brazil, marking a new record for Brazilian tourism. BMI forecasts 21.5% growth in tourist arrivals through to 2015, reaching over 6.73mn tourists. Over the same period, BMI also expect tourism receipts to increase by 35.4% to total over US$9bn. LAN-TAM Merger Expected To Be Complete By Q112
The Planned Merger Between TAM and LAN airlines Might Lead to Cheaper Flights
In September 2011, Chile's antitrust court approved the planned merger between Brazilian airline TAM and Chile's LAN, which was first proposed in August 2010. This just leaves Brazil's antitrust authority to approve the merger, which must also be supported by both airlines' shareholders. In October 2011, TAM said the merged LATAM Airlines Group should be established near the end of Q112, subject to final regulatory and shareholder approval.
BMI believes the merger of the two airlines should be positive for the Latin American tourism industry as it should lower costs for passengers as a result of cost synergies and economies of scale.
Hotel Industry Investment Remains Strong
Investment is surging in Brazil's hotel sector, as chains aim to increase capacity ahead of the World Cup and the Olympics. According to research by international hotel consultancy STR Global, Brazil only had a national hotel supply of 172,561 rooms in July 2011, a figure that seems very low for a country with a population of over 190mn. Even with a reported 3,928 rooms under construction in September 2011, it is clear that Brazil remains underserved by hotels, ahead of a multi-year period that will include 600,000 visitors entering the country for the 2014 World Cup alone, according to the Brazilian government.
Although the government has been providing tax incentives to hotel developers, according to STR Global, many obstacles, including legal, building and environmental requirements, are preventing the hotel industry from developing at a faster pace.
However, the opportunities for hoteliers seeking to enter the Brazilian marketplace are clear. In September 2011, Hotel News Now reported that Brazilian revenue per available room (RevPAR) increased by 34.7% in January-July 2011, taking it to US$96.71. The average daily rate rose by 28.2% to US$141.76 over the same period.
In a key development for the Brazilian hotel industry, the national hotel classification system was revamped in June 2011.
Key Topics Covered by "Brazil Tourism Report Q1 2012":
- SWOT Analysis
- Industry Forecast Scenario
- Hospitality
- Brazil's Security Risk Ratings
- Global Assumptions
- Emerging Markets
For more information, including full table of contents and list of companies mentioned, please visit http://www.researchandmarkets.com/research/10a1d7/brazil_tourism_rep