SAN FRANCISCO--(BUSINESS WIRE)--Federated Media Publishing, which powers the Independent Web, today announced the launch of the company’s latest owned and operated media property: DailyBuzz Tech. Additionally, the company introduced DailyBuzz.com; a stylized online destination that cleanly aggregates the best content from all of FMP’s publishing partners. Whether interested in content for moms, style, luxury or technology, DailyBuzz.com is where brands, publishers and consumers all come together to engage in passionate conversations.
A Daily Dose of Technology For A Better Life
Savvy, yet time-constrained consumers need help navigating the endless sea of devices, gadgets, applications and tools found in the crowded consumer technology space and DailyBuzz Tech was designed to do just that. The site will downplay the “how does it work” part of technology and instead focus on user benefits that will appeal to audiences who often find more traditional tech sites filled with unnecessary jargon and spec-heavy content.
By elevating the highest quality, most passionate voices on the Independent Web, DailyBuzz Tech will showcase how technology can help users live more efficient and enriched lives. Whether they are focused on getting the most bang for their buck out of their gadgets or prefer to casually research and discover new products that they think will positively impact their life, DailyBuzz Tech has something for everyone.
As with all of the DailyBuzz sites, content will be aggregated from hundreds of expert independent creators including sites like The Next Web, Read Write Web, VentureBeat, Apple Insider, Ubergizmo, Make Use Of and DailyTech to name just a few. Additionally channels are intuitive and reflective of the end user benefits provided including Watch, Surf, Listen, Connect, Play, Capture and Work.
Brands… Meet Publishers. Publishers… Meet Consumers
DailyBuzz.com is the place for brands that need scalable, plug-and-play ways to connect with a wide variety of publisher communities on the Independent Web. DailyBuzz.com aggregates the very best content from across Federated Media Publishing’s owned and operated media properties including DailyBuzzMoms.com, DailyBuzzStyle.com, DailyBuzzLuxe.com and DailyBuzzTech.com. DailyBuzz Healthy Living is expected to launch and become part of the DailyBuzz.com portal in December 2011 – just in time to help consumers refine their New Year’s resolutions.
To learn more, visit www.DailyBuzz.com and http://tech.dailybuzz.com/.
Quotes
“The introduction of DailyBuzz Tech and DailyBuzz.com brings our family of owned and operated properties full-circle from a content, design and navigational perspective,” said Deanna Brown, chief executive officer, Federated Media Publishing. “Our team executed on a collective vision and never lost sight of the fact that our purpose at FMP is to elevate the best content on the Independent Web and partner savvy brands with that content.”
About Federated Media Publishing
Federated Media Publishing powers the Independent Web. We believe that the majority of meaningful engagements across digital media occur via high-quality independent sites and services. These sites leverage top digital talent to attract influential audiences who together create meaningful dialogue. Brands benefit from improved loyalty and increased sales when they become part of this authentic experience. Learn more at www.federatedmedia.net.
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