WEA Survey Shows Luxury Housing Sales Keeping Pace

Proper pricing supports strong sales pace in Malibu and Pacific Palisades

BEVERLY HILLS, Calif.--()--High end homes in both Malibu and Pacific Palisades are selling faster, according to a Westside Estate Agency (WEA) (www.weahomes.com) analysis of housing data from the two luxury markets through the third quarter.

The report, which reviews overall total sales in the two markets and compares sales pace for homes over $3 million, analyzes the same time periods in 2010 and 2011.

“There is no question that the homes in these two areas continue to sell regardless of what’s happening in the rest of the world,” says Bill Kerbox, a WEA agent based in Malibu who conducted the study. “The telling change is the number of days these homes are on the market, which is shorter this year. This indicates that buyers are in a serious shopping mode and homes that are priced correctly are selling faster.”

Malibu showed 38 homes sold in the first three quarters of 2010 compared to 37 homes sold during the same period this year, a statistical dead heat that reflects a stable market. In addition, homes in Malibu are selling 14 percent faster, with the average time on the market decreasing from 229 days in 2010 to 196 days in 2011. The average sales price also dropped 13.8 percent from $6.78 million in 2010 to $5.14 million in 2011.

Pacific Palisades saw a drop in total luxury home sales – 49 sales through the third quarter of 2010 compared to 34 to date this year – but like Malibu, homes are selling faster. The average time on the market is down from 142 days in 2010 to 79 days in 2011, a decrease of nearly 56 percent. The average sales price increased 2.8 percent from $4.53 million in 2010 to $4.79 million this year.

“This index reveals the true importance of pricing a home properly. While prices increased in the Palisades, homes moved much faster. In Malibu, prices dropped, but total sales kept pace,” noted Stephen Shapiro, WEA partner and co-founder. “We place a high premium on working with sellers to balance their needs with the realities that exist in the marketplace.”

The WEA survey is based on an analysis of numbers provided by DataQuick and the Multiple Listing Service.

Contacts

Hoyt Organization
Kent Barrett, kbarrett@hoytorg.com
Leeza Hoyt, llhoyt@hoytorg.com
310-373-0103

Contacts

Hoyt Organization
Kent Barrett, kbarrett@hoytorg.com
Leeza Hoyt, llhoyt@hoytorg.com
310-373-0103