DeNA & ngmoco’s Mobage Exits Beta; First and Third Party Titles Hit Top 25

SAN FRANCISCO--()--DeNA Co., Ltd. (2432.T) and subsidiary ngmoco, a leading mobile entertainment company, today announced that its global mobile entertainment network for Android, Mobage, has exited Beta. Mobage-enabled games Zombie Farm, We Rule and Pocket Frogs have also landed in the Top 25 charts for Android Marketplace with all three apps currently boasting user scores of 4.6/5 stars.

“Mobage has come out of beta,” Neil Young, CEO of ngmoco and director of DeNA said. “The beta period allowed us to test, refine and prove the service, assuring a superb user experience with Mobage and our world-class suite of games. We now start the process of scaling the service and it is great to already see our games ranking high in the charts.”

There are more than 120 social mobile games currently available or in development for Mobage, from first-party titles like DragonCraft, Skyfall and We Rule to third party games from the world’s best independent developers, including The Playforge, Nimblebit, Backflip Studios and Rock You Games.

Developers looking to use ngmoco’s ngCore development engine to reach the growing Mobage audience, including more than 32 million users in Japan, can get more info at https://developer.mobage.com.

About ngmoco

ngmoco is the world's leading social mobile gaming company. Headquartered in San Francisco and with studios in New York, Portland and Amsterdam, ngmoco creates and publishes games for the iPhone, iPod touch, iPad and Android in collaboration with the best and brightest game makers in the world. ngCore technology is patent pending. To find out more about Mobage Smartphone SDK visit https://developer.mobage.com. To witness the lives and minds of the ngmoco team at work on the future of social mobile gaming, visit http://www.ngmoco.com.

About DeNA

DeNA Co., Ltd. is a world-leading online service company, and operates Mobage social gaming platform, social networking services and e-commerce websites. Drawing on its extensive community base and rapidly expanding developer line-ups, Mobage currently serves over 30 million users in Japan with more than 1,000 social game titles for smartphones, feature phones as well as PCs. The company generated annual sales of more than 1.5 billion U.S. dollars in fiscal year ended March 2011. To expand the Mobage platform globally, DeNA is building a presence in the US, Europe and Asia. DeNA is listed on the Tokyo stock exchange (2432). For more information, visit www.dena.jp/intl.

Contacts

fortyseven communications for ngmoco
Bryce Baer / Sibel Sunar
415-543-9247 / 323-658-1200
bryce@fortyseven.com / sibel@fortyseven.com

Release Summary

DeNA Co., Ltd. (2432.T) and subsidiary ngmoco, announced that company's global mobile entertainment network for Android, Mobage, has exited Beta as its games hit top charts.

Contacts

fortyseven communications for ngmoco
Bryce Baer / Sibel Sunar
415-543-9247 / 323-658-1200
bryce@fortyseven.com / sibel@fortyseven.com