SAN FRANCISCO--(BUSINESS WIRE)--Booyah, the leading maker of location–based social & mobile games, has announced Jason Willig has been named CEO. Willig has been COO at Booyah for the last six months and will assume his new position effective today. Co-Founder Keith Lee will shift his role and take a step back from day-to-day management; Lee will remain a formal strategic advisor and evangelist for Booyah and its products.
“Booyah is on an incredible path,” Willig, CEO, Booyah, said. “In addition to the top performing products we have in the market today, Booyah has a robust calendar on the horizon and a sharp focus on creating innovative, engaging game experiences that leverage location and other real world inputs. This is an exciting time for the company and I’d like to thank Keith Lee for his vision & leadership that brought us to this stage.”
“Booyah has been an absolute passion,” Keith Lee, co-founder and advisor, Booyah, remarked. “Sam, Brian and I are delighted with what we have been able to do in this explosive market and I can think of no one better to helm the next phase for Booyah than Jason.”
In addition to leading Booyah’s studio, product management & business operations teams most recently, Willig brings more than 12 years of interactive & games industry expertise to the CEO desk. He has held leadership positions at Electronic Arts, LucasArts, Gas Powered Games and Vivendi Games.
About Booyah
Booyah, headquartered in San Francisco, is a leading mobile & social games company. Booyah’s mission is to be the category leader in location-based & real-world gaming. The company draws its creativity and inspiration from the mobile, consumer web, social & traditional gaming space with a leadership team drawn from the world’s top interactive companies including Electronic Arts, Blizzard Entertainment, Activision, Ubisoft, LucasArts and Insomniac Games. Booyah is financed by Accel Partners and Kleiner Perkins Caufield & Byers’ iFund. Learn more at www.booyah.com.