Winn-Dixie Expands fuelperks!® Rewards Program Throughout Central Florida

Winn-Dixie Stores is expanding the fuelperks! Rewards Program to its 62 stores throughout Central Florida today. Guests using the new Winn-Dixie Customer Reward Card (shown here) can begin earning significant fuel discounts at more 150 participating Shell stations. Winn-Dixie guests have already saved more than $26 million with the fuelperks! Rewards Program, which includes more than 300 store locations throughout Georgia, Florida and Louisiana. For more information about the program and/or all participating locations, please visit www.winndixie.com/fuelperks or www.facebook.com/WD.fuelperks (Graphic: Business Wire)

Winn-Dixie Stores is expanding the fuelperks! Rewards Program to its 62 stores throughout Central Florida today. Guests using the new Winn-Dixie Customer Reward Card (shown here) can begin earning significant fuel discounts at more 150 participating Shell stations. Winn-Dixie guests have already saved more than $26 million with the fuelperks! Rewards Program, which includes more than 300 store locations throughout Georgia, Florida and Louisiana. For more information about the program and/or all participating locations, please visit www.winndixie.com/fuelperks or www.facebook.com/WD.fuelperks (Graphic: Business Wire)

ORLANDO, Fla.--()--Winn-Dixie Stores, Inc., (NASDAQ: WINN) today announced the grocer is expanding the fuelperks! Rewards Program throughout Central Florida. This expansion will include 62 Winn-Dixie stores in Orlando and Daytona, Fla., areas, and guests using the new Winn-Dixie Customer Reward Card (CRC) can begin earning significant fuel discounts at more 150 participating Shell stations. Winn-Dixie guests have already saved more than $26 million with the fuelperks! Rewards Program, which includes more than 300 store locations throughout Georgia, Florida and Louisiana.

“We are excited to expand the fuelperks! Rewards Program to our guests in Central Florida and provide them with a solution to combat rising gas prices,” said Dan Lafever, Winn-Dixie’s regional vice president. “Our goal is to provide our guests a great shopping experience that offers convenience and savings. By enrolling in this free program, and taking advantage of our many Bonus fuelperks! Rewards items inside the stores, our guests will be thrilled by how much they will save at the pump.”

For every $50 in qualified purchases using the new CRC at Winn-Dixie, guests earn a 5 cents-per-gallon discount on fuel that is redeemable on a single fill-up, up to 20 gallons at any one of more than 300 participating area Shell stations. Additionally, fuelperks! are stackable – the more guests spend, the more fuelperks! credits they earn. For example, if a customer spends $100, he or she will earn a 10 cent-per-gallon discount, if a customer spends $150, he or she earns a 15 cent-per-gallon discount, etc. Guests also don’t have to spend $50 in one transaction. Purchases are automatically tracked on their receipt tape and each time the $50 threshold is met, another 5 cent-per-gallon discount on gas is earned.

Furthermore, each week there are dozens of bonus items that can be purchased to earn additional fuelperks!. For each bonus item purchased, an additional 5 to 10 cents-per-gallon discount is earned and there is no limit on the amount of bonus items that can be purchased. For example, a guest can purchase a single bonus item and earn an additional 5 cents-per-gallon discount or purchase 10 items and receive a 50 cents-per-gallon discount. This is in addition to the 5 cents-per-gallon discount earned for every $50 spent.

This fuelperks! expansion is part of the grocer’s ongoing partnership with Excentus Corporation, a retail marketing coalition specializing in fuel-based reward programs.

“Winn-Dixie has been a great business partner for us,” said Brandon Logsdon, president and chief operating officer, Excentus. “We are excited to bring fuelperks! to their customers and we are confident that it will be a success.”

As part of the program, the popular Winn-Dixie Customer Reward Card (CRC) has been redesigned to include a magnetic stripe on the back, similar to a debit or credit card. This new card is required in order to earn and redeem fuelperks! Rewards at participating Shell stations.

“We are very pleased to team up with Winn-Dixie to help fill customers’ tanks for less,” said Dan Little, fuels marketing manager, Shell North America. “With conveniently located participating Shell stations throughout the participating Winn-Dixie markets, it has never been easier for customers to save on Shell Nitrogen Enriched Gasolines, including our premium gasoline, Shell V-Power®.”

Winn-Dixie stores in Central Florida that are now offering the fuelperks! Rewards Program:

Orange County

 
 

Store

Address

City

2215 11957 S. APOPKA VINELAND ROAD ORLANDO
2235 2415 EAST COLONIAL DRIVE ORLANDO
2246 1565 U.S. 441 NORTH APOPKA
2250 1531 EAST SILVER STAR ROAD OCOEE
2267 7382 E. CURRY FORD ROAD ORLANDO
2269 13200 E. COLONIAL DRIVE ORLANDO
2270 12500 LAKE UNDERHILL ROAD ORLANDO
2276 4686 E MICHIGAN STREET ORLANDO
2278 1401 SOUTH HIAWASSEE ROAD ORLANDO
2288 2960 CURRY FORD ROAD ORLANDO
2301 2722 N. PINE HILLS ROAD ORLANDO
2383 7580 UNIVERSITY BLVD. WINTER PARK
2390 5732 NORTH HIAWASSEE ROAD ORLANDO
2392 7053 S. ORANGE BLOSSOM TRAIL ORLANDO
2656 3201 WEST COLONIAL BLVD. ORLANDO

Osceola County

 
 

Store

Address

City

2207 3318 CANOE CREEK ROAD SAINT CLOUD
2238 4855 IRLO BRONSON HWY. SAINT CLOUD
2260 1347 EAST VINE STREET KISSIMMEE
2379 7840 W. IRLO BRONSON HWY. KISSIMMEE

Lake County

 
 

Store

Address

City

2225 684 HWY. 50 WEST CLERMONT
2261 450 E. BURLEIGH BLVD. TAVARES
2335 1955 S.R. 19 NORTH EUSTIS
2336 27405 U.S. HWY. 27 LEESBURG
2337 944 BICHARA BLVD. LADY LAKE

Volusia County

 
 

Store

Address

City

2203 1838 SOUTH RIDGEWOOD AVE. EDGEWATER
2237 2 U.S. HWY. 17-92 NORTH DEBARY
2249 1229 PROVIDENCE BLVD. DELTONA
2258 1541 NORTH NOVA ROAD HOLLY HILL
2263 2200 SOUTH ATLANTIC DAYTONA BEACH
2304 1835 S.R. 44 NEW SMYRNA BEACH
2309 352 WEST GRANADA BLVD. ORMOND BEACH
2311 4025 SOUTH NOVA ROAD PORT ORANGE
2313 2880 HOWLAND BLVD. DELTONA
2341 2701 SOUTH WOODLAND BLVD. DELAND
2342 3120 NORTH WOODLAND BLVD. DELAND
2343 1050 W. NEW YORK AVENUE DE LAND

Seminole County

 
 

Store

Address

City

2233 951 S.R. 434 WEST LONGWOOD
2266 7800 HWY. 17-92 SOUTH FERN PARK
2271 1021 LOCKWOOD BLVD. OVIEDO
2273 1750 SUNSHADOW DRIVE CASSELBERRY
2306 1514 SOUTH FRENCH AVENUE SANFORD
2380 120 INTERNATIONAL PARKWAY LAKE MARY
2388 340 S.R. 434 SOUTH ALTAMONTE SPRINGS

Brevard County

 
 

Store

Address

City

2314 1066 CLEAR LAKE ROAD COCOA
2325 100 CANAVERAL PLAZA BLVD. COCOA BEACH
2326 1564 HARRISON STREET TITUSVILLE
2327 1535 NORTH SINGLETON AVENUE TITUSVILLE
2328 961 EAST EAU GALLIE BLVD. MELBOURNE
2329 6257 U.S. HWY. 1 PORT ST. JOHN
2230 190 MALABAR ROAD S.W. PALM BAY
2333 5270 BABCOCK STREET PALM BAY
2367 7960 U.S. HWY. 1 MICCO
2268 3170 WEST NEW HAVEN WEST MELBOURNE

Marion County

 
 

Store

Address

City

2205 10393 S.E. HWY. 441-27 BELLEVIEW
2206 15912 STATE ROAD 40 EAST SILVER SPRINGS
2211 2640 N.E. 14TH STREET OCALA
2213 4417 N.W. BLITCHTON ROAD OCALA
2219 10051 U.S. HWY. 41 SOUTH DUNNELLON
2228 3435 N. PINE AVENUE OCALA
2229 184 MARION OAKS BLVD. OCALA
2286 3535 S.E. MARICAMP ROAD OCALA
2287 6851 S.E. MARICAMP ROAD OCALA
2289 8445 HWY. 200 S.W. OCALA

Sumter County

 
 

Store

Address

City

2320 1122 NORTH MAIN STREET BUSHNELL
2321 440 W. GULF TO ATLANTIC HWY. WILDWOOD

Participating fuel stations where fuelperks! Rewards can be redeemed:

Orange County

   

Name

Address

City

CIRCLE K STORES INC. 12360 APOPKA-VINELAND ROAD ORLANDO
CIRCLE K STORES INC. 6941 W. SAND LAKE ROAD ORLANDO
CIRCLE K STORES INC. 14000 TOWN LOOP BLVD. ORLANDO
CIRCLE K STORES INC. 505 SOUTH CONWAY ROAD ORLANDO
CIRCLE K STORES INC. 325 EAST PAR STREET ORLANDO
CIRCLE K STORES INC. 801 SOUTH SEMORAN BLVD. ORLANDO
CIRCLE K STORES INC. 2705 SILVER STAR ROAD ORLANDO
CIRCLE K STORES INC. 6949 SILVER STAR ROAD ORLANDO
CIRCLE K STORES INC. 8050 LAKE UNDERHILL ROAD ORLANDO
CIRCLE K STORES INC. 7365 UNIVERSITY BLVD. WINTER PARK
CIRCLE K STORES INC. 10030 UNIVERSITY BLVD. ORLANDO
CIRCLE K STORES INC. 2202 WEST McCORMICK ROAD APOPKA
CIRCLE K STORES INC. 3498 EAST SEMORAN BLVD. APOPKA
CIRCLE K STORES INC. 7530 FOREST CITY ROAD ORLANDO
CIRCLE K STORES INC. 6201 N. ORANGE BLOSSOM TRAIL ORLANDO
CIRCLE K STORES INC. 1498 GOOD HOMES ROAD ORLANDO
CIRCLE K STORES INC. 6999 W. COLONIAL DRIVE ORLANDO
CIRCLE K STORES INC. 13001 W. COLONIAL DRIVE WINTER GARDEN
CIRCLE K STORES INC. 14990 W. COLONIAL DRIVE WINTER GARDEN
CIRCLE K STORES INC. 7000 E. COLONIAL DRIVE ORLANDO
CIRCLE K STORES INC. 24740 E. COLONIAL DR CHRISTMAS
CIRCLE K STORES INC. 600 ROUSE ROAD ORLANDO
CIRCLE K STORES INC. 16959 HWY. 50 EAST ORLANDO
CIRCLE K STORES INC. 455 W. OAK RIDGE ROAD ORLANDO
CIRCLE K STORES INC. 5555 REDBUG LAKE ROAD CASSELBERRY
CIRCLE K STORES INC. 8911 S. ORANGE BLOSSOM TRAIL ORLANDO
EDISON OIL CO INC. 11901 INTERNATIONAL DRIVE ORLANDO
FLORIDA TURNPIKE SERVICES LLC MILE MARKER 263 OCOEE
LEWIS & RAULERSON INC. 2970 S.R. 426 WEST OVIEDO
LEWIS & RAULERSON INC. 7250 SOUTH KIRKMAN ROAD ORLANDO
REB OF FLORIDA INC. 10254 CURRY FORD ROAD ORLANDO
SOUTHEAST PETRO DISTRIBUTORS INC. 13725 S. APOPKA VINELAND ROAD ORLANDO
SOUTHEAST PETRO DISTRIBUTORS INC. 6203 OLD WINTER GARDEN ROAD ORLANDO
SOUTHEAST PETRO DISTRIBUTORS INC. 5004 OLD WINTER GARDEN ROAD ORLANDO
SOUTHEAST PETRO DISTRIBUTORS INC. 8788 VINELAND AVENUE ORLANDO
SOUTHEAST PETRO DISTRIBUTORS INC. 2924 CORRINE DRIVE ORLANDO
SOUTHEAST PETRO DISTRIBUTORS INC. 3096 CURRY FORD ROAD ORLANDO
SOUTHEAST PETRO DISTRIBUTORS INC. 2645 S. ORANGE AVENUE ORLANDO
SOUTHEAST PETRO DISTRIBUTORS INC. 601 N. JOHN YOUNG PKWY. ORLANDO
SOUTHEAST PETRO DISTRIBUTORS INC. 3200 SOUTH CONWAY ROAD ORLANDO
SOUTHEAST PETRO DISTRIBUTORS INC. 846 SOUTH KIRKMAN ROAD ORLANDO
SOUTHEAST PETRO DISTRIBUTORS INC. 4680 S. ORANGE BLOSSOM TRAIL ORLANDO
SOUTHEAST PETRO DISTRIBUTORS INC. 1919 McCOY ROAD ORLANDO
SOUTHEAST PETRO DISTRIBUTORS INC. 5922 TURKEY LAKE ROAD ORLANDO
SOUTHEAST PETRO DISTRIBUTORS INC. 2410 W. OAK RIDGE ROAD ORLANDO
SOUTHEAST PETRO DISTRIBUTORS INC. 4310 ALOMA AVENUE WINTER PARK
 

Osceola County

Name

Address

City

CIRCLE K STORES INC. 2704 MICHIGAN AVENUE KISSIMMEE
CIRCLE K STORES INC. 4692 W. IRLO BRONSON HWY. KISSIMMEE
CIRCLE K STORES INC. 7626 W. IRLO BRONSON HWY. KISSIMMEE
CIRCLE K STORES INC. 3280 BOGGY CREEK RD KISSIMMEE
CIRCLE K STORES INC. 5055 S. ORANGE BLOSSOM TRAILL KISSIMMEE
CIRCLE K STORES INC. 2901 CANOE CREEK ROAD SAINT CLOUD
CIRCLE K STORES INC. 3820 CANOE CREEK ROAD SAINT CLOUD
CIRCLE K STORES INC. 613 13TH STREET SAINT CLOUD
FLORIDA TURNPIKE SERVICES LLC MILE MARKER 229 SAINT CLOUD
SOUTHEAST PETRO DISTRIBUTORS INC. 2201 W. COLUMBIA AVENUE KISSIMMEE
SOUTHEAST PETRO DISTRIBUTORS INC. 2017 NEPTUNE ROAD KISSIMMEE
SOUTHEAST PETRO DISTRIBUTORS INC. 5355 E. IRLO BRONSON HWY. SAINT CLOUD
 

Lake County

Name

Address

City

CIRCLE K STORES INC. 11525 KINGFISHER DRIVE CLERMONT
CIRCLE K STORES INC. 439 S. DUNCAN DRIVE TAVARES
CIRCLE K STORES INC. 15851 U.S. HWY. 441 EUSTIS
CIRCLE K STORES INC. 31734 S.R. 44 EAST EUSTIS
CIRCLE K STORES INC. 17700 U.S. HWY. 441 MOUNT DORA
CIRCLE K STORES INC. 6551 U.S. HWY. 441 NORTH MOUNT DORA
CIRCLE K STORES INC. 3300 W. MAIN STREET LEESBURG
CIRCLE K STORES INC. 900 SOUTH 14TH STREET LEESBURG
CIRCLE K STORES INC. 3300 WEST MAIN STREET LEESBURG
CIRCLE K STORES INC. 2211 CITRUS BLVD. LEESBURG
CIRCLE K STORES INC. 24520 S.R. 44 SORRENTO
CIRCLE K STORES INC. 1527 BUENOS AIRES BLVD. LADY LAKE
CIRCLE K STORES INC. 3430 WEDGEWOOD LANE LADY LAKE
CIRCLE K STORES INC. 8695 SE 165TH MULBERRY LANE LADY LAKE
CIRCLE K STORES INC. 3 LAGRANDE BLVD. THE VILLAGES
CIRCLE K STORES INC. 3431 SOUTHERN TRACE THE VILLAGES
GUYTON ENERGY CORP. 260 COLONY BLVD. LADY LAKE
SOUTHEAST PETRO DISTRIBUTORS INC. 1417 SOUTH 14TH STREET LEESBURG
 

Volusia County

Name

Address

City

AUTOMATED PETROLEUM AND ENERGY CO. 1900 LPGA BLVD. DAYTONA BEACH
AUTOMATED PETROLEUM AND ENERGY CO. 3300 U.S. 1 SOUTH EDGEWATER
CIRCLE K STORES INC. 1805 ELKCAM BLVD. DELTONA
CIRCLE K STORES INC. 2720 ELKCAM BLVD. DELTONA
CIRCLE K STORES INC. 2885 HOWLAND BLVD. DELTONA
CIRCLE K STORES INC. 1801 S.R. 44 NEW SMYRNA BEACH
CIRCLE K STORES INC. 2661 ENTERPRISE ROAD ORANGE CITY
CIRCLE K STORES INC. 1030 SAXON BLVD. ORANGE CITY
CIRCLE K STORES INC. 4040 NOVA ROAD PORT ORANGE
FIRST COAST ENERGY LLP 790 NORTH NOVA ROAD DAYTONA BEACH
FIRST COAST ENERGY LLP 1798 W. INTL. SPEEDWAY BLVD. DAYTONA BEACH
FIRST COAST ENERGY LLP 2501 W. INTL. SPEEDWAY BLVD. DAYTONA BEACH
FIRST COAST ENERGY LLP 1204 SOUTH ATLANTIC AVENUE DAYTONA BEACH
FIRST COAST ENERGY LLP 2 530 SOUTH ATLANTIC AVENUE DAYTONA BEACH
FIRST COAST ENERGY LLP 780 SOUTH NOVA ROAD DAYTONA BEACH
FIRST COAST ENERGY LLP 801 DELTONA BLVD. DELTONA
FIRST COAST ENERGY LLP 102 RIDGEWOOD AVENUE HOLLY HILL
FIRST COAST ENERGY LLP 765 EAST 3RD AVENUE NEW SMYRNA BEACH
FIRST COAST ENERGY LLP 840 NORTH DIXIE HWY. NEW SMYRNA BEACH
FIRST COAST ENERGY LLP 2790 S.R. 44 NEW SMYRNA BEACH
FIRST COAST ENERGY LLP 3 NORTH YONGE STREET ORMOND BEACH
FIRST COAST ENERGY LLP 5784 TAYLOR BRANCH ROAD PORT ORANGE
FIRST COAST ENERGY LLP 3790 S. RIDGEWOOD AVENUE PORT ORANGE
SUNOCO 701 EAST NEW YORK AVENUE DELAND
SUNOCO 4521 U.S. 17 NORTH DELAND
 

Seminole County

Name

Address

City

CIRCLE K STORES INC. 91 S.R. 436 WEST ALTAMONTE SPRINGS
CIRCLE K STORES INC. 5555 REDBUG LAKE ROAD CASSELBERRY
CIRCLE K STORES INC. 1412 SEMINOLA AVENUE CASSELBERRY
CIRCLE K STORES INC. 1001 S.R. 434 WEST LONGWOOD
CIRCLE K STORES INC. 2690 S.R. 434 WEST LONGWOOD
CIRCLE K STORES INC. 320 S.R. 434 WEST WINTER SPRINGS
LEWIS & RAULERSON INC. 175 INTERNATIONAL PKWY. LAKE MARY
LEWIS & RAULERSON INC. 2970 S.R. 426 WEST OVIEDO
REB OF FLORIDA INC. 360 W. LAKE MARY BLVD. SANFORD
SOUTHEAST PETRO DISTRIBUTORS INC. 1045 EAST BROADWAY OVIEDO
SUN STATE OIL INC. 100 DOG TRACK RD LONGWOOD
 

Brevard County

Name

Address

City

AUTOMATED PETROLEUM AND ENERGY CO. 2094 HIGHWAY A-1-A INDIAN HARBOUR BEACH
REB OF FLORIDA INC. 7200 N. ATLANTIC AVENUE CAPE CANAVERAL
REB OF FLORIDA INC. 201 EAU GALLIE CAUSEWAY MELBOURNE
REB OF FLORIDA INC. 2244 SARNO ROAD MELBOURNE
REB OF FLORIDA INC. 1202 S.R. A1A SATELLITE BEACH
REB OF FLORIDA INC. 460 S.R. 50 EAST TITUSVILLE
REB OF FLORIDA INC. 1500 HARRISON STREET TITUSVILLE
SOUTHEAST PETRO DISTRIBUTORS INC. 4600 KING STREET COCOA
SOUTHEAST PETRO DISTRIBUTORS INC. 4900 S.R. 524 COCOA
SOUTHEAST PETRO DISTRIBUTORS INC. 3995 U.S. HIGHWAY 1 NORTH COCOA
SOUTHEAST PETRO DISTRIBUTORS INC. 3820 FAY BLVD. COCOA
SOUTHEAST PETRO DISTRIBUTORS INC. 7490 GRISSOM PKWY. COCOA
SOUTHEAST PETRO DISTRIBUTORS INC. 3676 N. WICKHAM ROAD MELBOURNE
SOUTHEAST PETRO DISTRIBUTORS INC. 3120 N. COURTENAY PKWY. MERRITT ISLAND
SOUTHEAST PETRO DISTRIBUTORS INC. 4412 WEST MAIN STREET MIMS
SOUTHEAST PETRO DISTRIBUTORS INC. 5050 MINTON ROAD NW PALM BAY
SOUTHEAST PETRO DISTRIBUTORS INC. 1200 MALABAR ROAD PALM BAY
SOUTHEAST PETRO DISTRIBUTORS INC. 305 COUNTRY CLUB DRIVE TITUSVILLE
SOUTHEAST PETRO DISTRIBUTORS INC. 1110 GARDEN STREET TITUSVILLE
SOUTHEAST PETRO DISTRIBUTORS INC. 3590 CHENEY HIGHWAY TITUSVILLE
 

Marion County

Name

Address

City

CIRCLE K STORES INC. 917 NW PINE AVENUE OCALA
CIRCLE K STORES INC. 5182 S. SILVER SPRINGS BLVD. SILVER SPRINGS
GUYTON ENERGY CORP. 11867 NORTH WILLIAMS STREET DUNNELLON
LEWIS & RAULERSON INC. 1805 SW HIGHWAY 484 OCALA
SOUTHEAST PETRO DISTRIBUTORS INC. 1402 NE 25TH AVENUE OCALA
SOUTHEAST PETRO DISTRIBUTORS INC. 3495 W. ANTHONY ROAD OCALA
SOUTHEAST PETRO DISTRIBUTORS INC. 3130 SE 36TH AVENUE OCALA
SOUTHEAST PETRO DISTRIBUTORS INC. 7000 NE JACKSONVILLE ROAD OCALA
SOUTHEAST PETRO DISTRIBUTORS INC. 3801 NW BLITCHTON ROAD OCALA
SOUTHEAST PETRO DISTRIBUTORS INC. 3928 E. SILVER SPRINGS BLVD. OCALA
SOUTHEAST PETRO DISTRIBUTORS INC. 8955 HWY. 200 SOUTHWEST OCALA
SUN STATE OIL INC 1741 S. PINE AVENUE OCALA
 

Sumter County

Name

Address

City

CIRCLE K STORES INC. 2055 CROSS 48 BUSHNELL
CIRCLE K STORES INC. 7222 S.R. 471 BUSHNELL
CIRCLE K STORES INC. 1001 SOUTH MAIN STREET WILDWOOD
LEWIS & RAULERSON INC. 1230 SOUTH MAIN STREET WILDWOOD
FLORIDA TURNPIKE SERVICES LLC MILE MARKER 300 WILDWOOD
GUYTON ENERGY CORP. 101 E. WARM SPRINGS AVENUE COLEMAN
SOUTHEAST PETRO DISTRIBUTORS INC. 122 EAST NOBLE AVENUE BUSHNELL
SOUTHEAST PETRO DISTRIBUTORS INC. 2457 S.R. 48 WEST BUSHNELL

For more information about the program and/or all participating locations, please visit www.winndixie.com/fuelperks or www.facebook.com/WD.fuelperks.

About Winn-Dixie

Winn-Dixie Stores, Inc., is one of the nation’s largest food retailers. Founded in 1925, the Company is headquartered in Jacksonville, Fla. The Company currently operates approximately 480 retail grocery locations, including approximately 380 in-store pharmacies, in Florida, Alabama, Louisiana, Georgia and Mississippi. For more information, please visit www.winndixie.com

About Excentus

Excentus Corporation is the provider of the fuelperks! Rewards program – a retail marketing coalition in the United States utilizing fuel as the ultimate consumer reward. Headquartered in Dallas, Texas, Excentus Corp. was founded in 1996. It is a privately held company with over 150 customers in the U.S. and Canada. For more information, email marketing@excentus.com, or visit www.excentus.com.

About Shell

Shell Oil Products US, a subsidiary of Shell Oil Company, is a leader in the refining, transportation and marketing of fuels, and has a network of more than 6,000 Shell-branded gasoline stations in the Western United States. Shell Oil Company is an affiliate of the Shell Group [(NYSE:RDS.A) and (NYSE:RDS.B)]. Shell Oil Company is a 50 percent owner of Motiva Enterprises LLC, along with Saudi Refining, Inc. Motiva Enterprises LLC refines and markets branded products through approximately 8,200 Shell-branded stations in the Eastern and Southern United States.

Royal Dutch Shell plc is incorporated in England and Wales, has its headquarters in The Hague and is listed on the London, Amsterdam, and New York stock exchanges. Shell companies have operations in more than 100 countries with businesses including oil and gas exploration and production; production and marketing of Liquefied Natural Gas and Gas to Liquids; manufacturing, marketing and shipping of oil products and chemicals and renewable energy projects including wind and solar power. For further information, visit www.shell.com.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50010195&lang=en

Contacts

Winn-Dixie Stores, Inc.
Hunter Robinson, 904-783-5153
904-571-6052 (cell)
HunterRobinson@winn-dixie.com
or
St. John & Partners
Patrick McSweeney, 904-596-2085
904-923-4871 (cell)
patrickm@sjp.com
or
Edelman Public Relations
Erik Fairleigh, 323-202-1026
erik.fairleigh@edelman.com

Release Summary

Winn-Dixie is expanding its fuelperks! Rewards Program throughout Central Florida today. Guests can earn significant fuel discounts at more 150 participating Shell stations through food purchases.

Contacts

Winn-Dixie Stores, Inc.
Hunter Robinson, 904-783-5153
904-571-6052 (cell)
HunterRobinson@winn-dixie.com
or
St. John & Partners
Patrick McSweeney, 904-596-2085
904-923-4871 (cell)
patrickm@sjp.com
or
Edelman Public Relations
Erik Fairleigh, 323-202-1026
erik.fairleigh@edelman.com