Xavier University’s American Dream Composite Index (ADCI) Helps Businesses and Policy Makers Target Their Marketing Dollars

CINCINNATI--()--Xavier University’s Williams College of Business launches the American Dream Composite Index (ADCI), the only statistically validated measure of the American Dream and a predictor of future consumer behavior. Visit www.xavier.edu/adci for detailed information regarding the values of the ADCI, its dimensions, and methodology.

Xavier will host a 30-minute webinar about the ADCI at 1:30 pm EST on October 10. Visit http://meet32018046.adobeconnect.com/adci1/event/registration.html to register.

The ADCI reveals the extent to which people living in the U.S. achieve the American Dream, and allows organizations in many fields, including but not limited to, housing, automotive, finance, insurance, retail, and policy, to understand consumer behavior and sentiment that paints a comprehensive picture of American society. The ADCI is based on a survey administered to a randomly stratified national sample of at least 1,000 adults representative of the U.S. population. By tracking different dimensions of the ADCI, businesses can adapt their operations, capital expenditure, employment, marketing, and other decisions affecting their bottom lines.

Researchers at Xavier have quantified the American Dream based on 35 dimensions which include: economic factors such as home ownership, financial security, and job characteristics; personal well-being factors such as family and friends, leisure, and happiness; societal factors such as trust in government, justice, civic participation; diversity factors; and the physical environment.

In addition to the ADCI, five additional sub-indices are provided, namely, the American Dream Economic Index, the American Dream Well-Being Index, the American Dream Societal Index, the American Dream Diversity Index, and the American Dream Environment Index.

Monthly subscribers receive index access prior to the public release of the data, and can customize the information based on demographic details. Monthly subscriptions to the ADCI are now available for corporate, non-profit, government and other organizational use. To learn more about the ADCI monthly subscriptions and customized offerings, please visit www.xavier.edu/adci.

Xavier University, a private Catholic university located in Cincinnati, Ohio, provides a liberal arts education in the Jesuit tradition. Founded in 1831, the university is the sixth-oldest Catholic university in the nation. U.S. News & World Report ranks it fourth among master’s-level universities in the Midwest. Learn more at www.xavier.edu.

Contacts

Lohre & Associates–PR Agency
Scott Hasson, 513-961-1174
adci@xavier.edu

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Contacts

Lohre & Associates–PR Agency
Scott Hasson, 513-961-1174
adci@xavier.edu