SAN MATEO, Calif.--(BUSINESS WIRE)--Motista, the first on-demand consumer connection intelligence solution for Fortune 1000 marketers, today announced the appointment of Patty Mitchell as general manager and chief revenue officer. Mitchell brings to Motista almost 25 years of sales and marketing leadership experience at world-class Internet companies including Move.com, Six Apart, Knight Ridder Digital and Ticketmaster/CitySearch.com. Mitchell will lead the company’s sales, account management, business development and marketing efforts.
Before joining Motista, Mitchell was the founder and president of Shaker Consulting, where she provided sales, marketing and strategic consulting to established and emerging media and advertising companies, including Tumri (acquired by Collective), Interpublic Group and Yahoo!. Prior to that, she served as president of consumer media for Move Inc., the #1 Internet destination in the U.S. for real estate, where she managed a $100 million P&L and was responsible for the company’s content and consumer product-driven monetization strategy. As senior vice president of worldwide sales for Six Apart, she held P&L responsibility for the media division, leading all advertising, sponsorship and audience sales. Previously, Mitchell also held executive roles at Knight Ridder Digital and Ticketmaster/Citysearch.com.
“Patty’s experience managing P&Ls and building strong teams at successful Internet companies in Silicon Valley will help us accelerate our scale-up and meet the rapidly growing demand for Motista’s consumer connection intelligence, and we look forward to the valuable contributions she will make as part of the Motista executive team,” said Scott Magids, CEO and co-founder, Motista.
“Having spent many years at the forefront of companies that have introduced innovative Internet services to marketers, I am especially excited to join a company like Motista that is delivering a highly disruptive product and truly revolutionizing the way marketers do their jobs,” said Patty Mitchell, general manager and chief revenue officer, Motista. “I look forward to joining Motista’s executive team, playing a key role in scaling the business and empowering marketers with on-demand intelligence about the connections that motivate their consumers to buy, pay more and advocate for their brands.”
About Motista
Started by marketers for marketers, Motista empowers Fortune 1000 consumer brands with on-demand connection intelligence about what motivates their customers and prospects to buy, advocate or remain loyal. The Motista Consumer Connection Environment provides marketers instant access to high-quality intelligence that helps them create deeper, more personal connections with consumers and improve business results. Marketers at top financial services, consumer electronics, retail and home products brands use Motista every day to power their marketing campaigns and justify budget decisions. The company is headquartered in San Mateo, Calif. To learn more, visit www.motista.com.