OSHKOSH, Wis.--(BUSINESS WIRE)--Although social media usage by companies, nonprofits and government agencies has risen dramatically in recent years, the process of measuring social media results remains elusive for many. The latest Blue Paper™ and podcast from promotional products retailer 4imprint, Social media measurement: Show me the results!, presents an 11-step primer to help kick off the process of measuring an organization’s social media efforts.
“Involvement in Social Media continues to evolve for many companies,” explains Greg Ebel, vice president of sales and marketing for 4imprint. “It seems we are all looking for the same thing, a solid measurement strategy to understand the benefits, so we thought a Blue Paper on the subject made sense.”
The 11-step process outlined in the Blue Paper and podcast includes how-to information related to:
- Setting social media program objectives and connecting those objectives to measurement
- Conducting a measurement audit and choosing the right social media measurement tool
- Establishing a baseline for measurement
- Assessing the cost of social media planning and implementation
- Monitoring, measuring and analyzing social media data, including calculating ROI
- Reporting results within an organization
To read this Blue Paper, or download the podcast, visit http://info.4imprint.com/bluepapers/social-media-measurement/.
About 4imprint Blue Papers™
4imprint Blue Papers™ are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers™ have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.
About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.