CrossView Clients Recognized with 2011 Channel Innovation Awards

Retail TouchPoints Honors Advance Auto Parts, Moosejaw

SANTA CLARA, Calif.--(BUSINESS WIRE)--CrossView, a premier provider of cross-channel commerce solutions, announced that two clients were named winners of Retail TouchPoints Channel Innovation Awards. Advance Auto Parts, a leader in the automotive aftermarket, won the online publisher’s award for personalization, while outdoor specialty retailer Moosejaw won in the loyalty category.

“In the case of Advance Auto Parts, they continue to create a very personalized experience for their clients, while Moosejaw excels more than any other retailer in creating a loyal community among its shoppers.”

“As the cross-channel commerce partner for these retailers, we are extremely proud of their recognition as innovators. Each has done an exceptional job of using cross-channel as a differentiator and to introduce innovative approaches to retailing,” said Mark Fodor, chief executive officer, CrossView. “In the case of Advance Auto Parts, they continue to create a very personalized experience for their clients, while Moosejaw excels more than any other retailer in creating a loyal community among its shoppers.”

Winners were announced during the Retail TouchPoints’ Customer LifeCycle Conference today. Eleven retail innovators were chosen to receive awards in 11 different categories. Winners were selected based on nominations received and internal judging by Retail TouchPoints staff.

A variety of top name retailers were recognized for their innovative solutions include Domino’s Pizza, Guess Jeans, Home Shopping Network, JC Penney, Macy’s, Sears, Starbucks, Target.

“Today’s successful retail organizations must provide a consistent customer experience across all channels of retail including the store, mobile devices, social media, email marketing, catalogs, call centers and branded websites,” said Debbie Hauss, Editor-in-Chief of Retail TouchPoints. “We were very impressed by the innovation, creativity and dedication to the omni-channel promise exhibited by all 11 winners.”

Award recipients were chosen based on (but not limited to) the following criteria:

• Sales gains, especially within emerging channels
• Convenience of shopping options, such as seamless cross channel shipping and pick up
• Cross-channel marketing, including mobile and social strategies
• Customer recognition across channels, for those retailers that have achieved a single customer view
• Integration of systems including promotion, order management and sales history

A complimentary copy of the 2011 Channel Innovation Awards Report is available for download here.

About CrossView

CrossView is a premier provider of cross-channel commerce solutions and services that enable a smarter, more personalized shopping experience. Our software unifies the Web, stores, call centers, mobile devices, and other channels on a single, flexible platform. Advanced analytics integrated across the platform deliver intelligence and visibility into buying behaviors across all sales channels. Click here to learn more about CrossView.

About Retail TouchPoints

Retail TouchPoints is an online publishing network for retail executives, with content focused on optimizing the customer experience across all channels.