DENVER--(BUSINESS WIRE)--Imagina US, America’s Division of Imagina Holdings, a leader in Spanish language entertainment programming from around the globe, has selected the Comcast Media Center to deliver its video on demand (VOD) programming, the two companies announced today.
CMC’s VOD distribution footprint includes cable systems across multiple MSOs serving more than 56 million VOD–enabled households in the U.S. and Canada.
Imagina’s video on demand programming, which is currently available to Comcast XFinity On Demand customers, includes the best programming from Televisión Dominicana, which features entertainment and comedy programming from the weekly variety show Divertido con Jochy among others; top Award Shows, such as Premios Casandra; and a wide variety of popular TV programs from the Dominican Republic.
“The availability of Imagina US via the CMC’s video on demand platform allows cable operators throughout the U.S. and Canada to offer their customers selected programming available from our premiere television networks,” said Marta Turón, Vice President of TV Networks, Media World.
“We are very pleased to enable Imagina US to distribute their on demand content and enhance the lineup of high-quality Spanish language programming that’s available to cable television households through North America,” said Richard Buchanan, Vice President and General Manager of Content Services, for the Comcast Media Center.
CMC’s platform provides all VOD services from one central location including content acquisition, transcoding, editing, distribution, and quality control. The platform operates under automated workflows and remote management capabilities to accelerate the delivery of VOD content, often to near real time. In addition to its role in uploading and managing television programming and related metadata, the CMC’s web-based portal lets clients track each VOD asset from CMC receipt to distribution across the VOD platform’s footprint.
About Imagina US
Imagina US operates through its subsidiaries: Promofilm, dedicated to the production of content and TV formats and Media World, a division focused on the development, operation and distribution of thematic channels, exploitation of TV rights and technical services in the audiovisual field. For more information visit: www.imaginaus.com.
About Comcast Media Center
Launched in 2003, the CMC's national VOD platform provides a highly secure content distribution environment for films and other licensed video programming. Denver-based Comcast Media Center (CMC), a subsidiary of Comcast Cable, provides centralized content management and distribution solutions for cable systems, video content providers and advertisers. More information about the CMC is available at www.comcastmediacenter.com.
Comcast and Comcast Media Center are trademarks or registered trademarks of Comcast. All other product or service names are the property of their respective owners.